Beyond KPIs: Measuring Impact Through Data-Driven Strategies

In today’s rapidly evolving pharmaceutical environment, Medical Affairs teams are under increasing pressure to understand how to go beyond “activity engagement” metrics and identify areas of opportunity to advance evidenced-based medicine and treatment with current available data.

This webinar will provide a historical perspective on value, as well as insights to help Medical Affairs professionals measure and demonstrate the impact of their activities in a complex environment.

As Medical Affairs teams strive to identify areas of opportunity and demonstrate their value, understanding the importance of data-driven strategies is essential. In this webinar, we will discuss the historical perspective on value in Medical Affairs, as well as strategies to measure and demonstrate impact in an evolving pharmaceutical environment. Join us to learn more about how data-driven strategies can help you gain a better understanding of your Medical Affairs activities and provide insights into areas of opportunity.

Moderator:

Garth Sundem

Communications Director, Medical Affairs Professional

MAPS

Speaker:

Jennifer Wheeler

Director, Oncology Medical

Jannssen

Speaker:

Stacey Rivkin

Group Vice President, Strategic Insights

H1

Speaker:

Chris Medeiros

Senior Director, Strategic Insights

H1