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Building and maintaining a strong partnership between an agency and client is critical for both to succeed, yet we frequently get caught up in the daily grind and forget the importance of relationship building. This talk will provide multiple perspectives from both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like. In addition, the presentation will examine potential challenges but also opportunities to further enhance your current and future partnerships.
Objectives:
1. Ensuring alignment between agency and client on needs, goals, and mutual accountability
2. Defining optimal characteristics for successful partnerships
SVP, Managing Director
MedThink SciCom
Head of Scientific Evidence and Communications,
Janssen
CEO & Co-Founder,
MedComms Experts
Associate Director, Scientific Publications and Medical Communications, Oncology,
Ipsen