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The Role of Medical Affairs in Lifecycle Management

March 6, 2025/in Competency, Strategy, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Medical Strategic Plan, Other, Content Hub, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).

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https://medicalaffairs.org/wp-content/uploads/2025/03/SLCIPP-paper.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-06 09:02:182025-04-11 12:47:23The Role of Medical Affairs in Lifecycle Management

Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

April 28, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Career Development, Talent Development, SEARCH BY TYPE, Other, Leadership & Management, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow’s leaders.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Jim-Wilkinson-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-04-28 09:41:142023-11-10 14:22:50Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

Highlights from the APPA/MAPS Joint Medical Affairs Summit 2022

December 15, 2022/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, MAPS News & Updates, Other, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

From space biology to patient voice to best practices for onboarding, here are highlights of the APPA/MAPS Joint Medical Affairs Summit in Sydney, Australia.

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https://medicalaffairs.org/wp-content/uploads/2022/12/Screenshot-2022-12-15-at-9.10.18-AM-1.png 994 2182 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2022-12-15 09:26:552022-12-15 09:28:14Highlights from the APPA/MAPS Joint Medical Affairs Summit 2022
Monica de Abadal

Medical Affairs Leadership Interviews from the MAPS 2022 Global Annual Meeting

December 7, 2022/in ACCESS, Career Development, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, MAPS News & Updates, Other, Career Resources Videos, Conferences, Foundational (Intro Level), Content Hub, Content HUB Featured, Interviews & Opinions, Medical Strategy & Launch Excellence/by Medical Affairs

At the MAPS 2022 Global Annual Meeting in New Orleans, we sat down with Medical Affairs leaders in attendance to discuss a range of issues important to the function. Now as we prepare for the MAPS 2023 Global Annual Meeting in Nashville, March 26-29 (early bird registration open until December 31!), join us in looking back at these important opinions. Have a topic you’d like covered at the 2023 meeting? Email MAPS Communications/Marketing Director, Garth Sundem, with your suggestions!


Rob Kaper discusses his vision for the future of Medical Affairs
Charlotte Kremer, Bjorn Oddens and Danie du Plessis discuss whether Medical Affairs has truly achieved its position as the third strategic pillar in industry
Lobna Salem discusses building a Medical Affairs department from scratch
John Pracyk and Bill Sigmund discuss the differences in the practice of Medical Affairs between pharma and MedTech
Riad Dirani and Omar Dabbous discuss the emerging importance of Health Economics and Outcomes research (HEOR) in Medical Affairs
Tamas Koncz talks about the evolution and future of the Medical Affairs professional
Jose Borlolla and Augusto Grinspan discuss the practice of Medical Affairs and the emergence of the pharma industry in Latin America
Danie du Plessis describes the new competencies Medical Affairs professionals will need to succeed in a changing industry ecosystem
Monica de Abadal describes the value of Medical Affairs to patients and society
Marija Simin Geertsen describes her changing view on the role of Medical Affairs in patient engagement
Kirk Shepard and Nicole-Selenko-Gebauer discuss the challenges of diversity in Medical Affairs, both in patients and within industry positions
Jaime Blais, Deb Braccia and Karen Jursca discuss what is medical excellence and how do you do it in this Medical Affairs table talk.
https://medicalaffairs.org/wp-content/uploads/2022/04/Monica-de-Abadal-Medical-Affairs-Table-Talk-Episode-07-WordPress-Image-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-12-07 14:59:172023-04-12 12:46:23Medical Affairs Leadership Interviews from the MAPS 2022 Global Annual Meeting

Medical Affairs Insights: A Glossary of Terms

November 18, 2021/in ACCESS, Open Access, Other, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.

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https://medicalaffairs.org/wp-content/uploads/2021/11/Insights-Glossary-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-11-18 14:10:122021-11-18 14:10:12Medical Affairs Insights: A Glossary of Terms
Digital Decision Tree Featured

Digital Decision Tree: Have You Taken the Digital Quotient Quiz?

August 16, 2021/in ACCESS, Open Access, Digital, Other, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Are you a digital Jedi Master, a Jedi Knight, or Padawan? Or are your digital transformation skills stuck in the Dark Side? Take the Digital Quotient Quiz to find out!

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https://medicalaffairs.org/wp-content/uploads/2021/08/Digital-Decision-Tree-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-16 11:00:582021-08-16 11:00:58Digital Decision Tree: Have You Taken the Digital Quotient Quiz?
Perspectives 5 Featured

Leadership Perspectives 5: Learning to Lead People

May 25, 2021/in ACCESS, Competency, Leadership Models, Open Access, Other, Leadership & Management, Content Hub, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Here we explore how some of the top Medical Affairs leaders from Johnson & Johnson think about evolving from a highly skilled individual contributor to a people leader.

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https://medicalaffairs.org/wp-content/uploads/2021/05/Perspectives-5-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-05-25 12:06:162024-05-14 09:06:36Leadership Perspectives 5: Learning to Lead People
Perspectives 4 Featured

Leadership Perspectives 4: Medical Affairs Career Development

April 27, 2021/in ACCESS, Competency, Career Development, Talent Development, Open Access, Career Resources Articles, Other, Leadership & Management, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Here we explore how some of the top Medical Affairs leaders from Johnson & Johnson think about career leadership development opportunities and challenges.

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https://medicalaffairs.org/wp-content/uploads/2021/04/Perspectives-4-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-27 08:25:592023-11-13 09:35:04Leadership Perspectives 4: Medical Affairs Career Development
Leadership Perspectives 3 Featured

Leadership Perspectives 3: Transitioning Across Therapeutic Areas

April 6, 2021/in ACCESS, Competency, Open Access, Talent Development, Other, Leadership & Management, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

J&J leaders detail how to think about managing the challenge of broadening the focus of a Medical Affairs career to encompass new and multiple therapeutic areas.

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https://medicalaffairs.org/wp-content/uploads/2021/04/Leadership-Perspectives-3-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-06 14:19:142023-11-13 09:42:56Leadership Perspectives 3: Transitioning Across Therapeutic Areas
John Pracyk Leadership Perspectives 2

Leadership Perspectives – Keys to Success in Medical Affairs

March 16, 2021/in ACCESS, Competency, Open Access, Talent Development, Other, Leadership & Management, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders about the keys to success in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2021/03/Pracyk-2-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-03-16 18:02:582023-11-13 09:46:29Leadership Perspectives – Keys to Success in Medical Affairs
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