Benchmarking patient centricity in Pharma across its many stakeholders
Overview:
The webinar will provide a snapshot of insights on what matters to patients and how pharma fares in terms of patient centricity based on a new patient centricity benchmarking survey piloted in 2019.
Objectives:
- Discuss importance of patient centricity and need to measure Pharma performance across all external stakeholders
- Share methodology to patient centricity benchmarking survey across all of Pharma’s stakeholders
- Share key insights from Patient centricity benchmarking survey conducted with patients and HCPs across 5 major markets (pre-COVID)

MODERATOR: Tricia Gooljarsingh, PhD, CMPP
Vice President Medical Affairs, Janssen Pharma Co of J&J
Medical Affairs Professional Society
SPEAKER: Karen Atkin, MD, MBA
Senior Vice President, BioPharmaceuticals Medical, AstraZeneca Pharmaceuticals
Medical Affairs Professional Society
SPEAKER: Anamarila Giurovic, MD, MSc
Head Patient Centricity, Biopharmaceuticals Medical, AstraZeneca
Medical Affairs Professional Society
SPEAKER: Myrto Lee, BPharm, PhD
Managing Director and Partner, Boston Consulting Group
Medical Affairs Professional Society