At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences.

Overview:

A Look at Customer Experiences Inside and Outside of the Industry and What It Means  for Medical Affairs

• What does Omnichannel mean?
• Exploring the Vast Number of Omnichannel Experiences Available Today
• Discovering Ways to Deeply Understand your Customers
• Learning How to Create New Experiences Using Self-Service, Bots and Augmented Reality