SWOT Analysis: A Useful Tool to Help Define Strategic Business Planning
Objectives:
- Understand what a SWOT analysis is and why it is important in strategic business planning
- Illustrate the different components and how to conduct a SWOT analysis
- Recognize how to apply the outputs of a SWOT analysis to strategic business planning efforts
Contributors:
MODERATOR: Yasamin Mir-Shekari, DPhil
Global Lead, Medical Strategy, Envision Pharma Group
Medical Affairs Professional Society
SPEAKER: Kevin Asher, PharmB
Medical Affairs Professional Society
SPEAKER: Arron Mungul, PhD
Director Medical Capabilities, Bristol Myers Squibb
Medical Affairs Professional Society
SPEAKER: Leah Williams, MSc
Director, Medical Education & Communications, CSL Behring
Medical Affairs Professional Society
