Medical Affairs organizations are increasingly challenged to demonstrate their value through aligned, strategic execution that drives meaningful clinical impact. This webinar highlights how one organization successfully applied the MedImpact Model™ to achieve clarity of purpose, functional alignment, and measurable behavior change in the field.

The session will walk attendees through how the three pillars of the MedImpact Model™ —Impact Story, Contributions, and Execution—were used to translate high-level strategy into tangible action. Whether you use the MedImpact Model™ or your organization’s own framework, participants will gain practical insights in using a proven framework to empower cross-functional teams and field medical professionals to elevate their role in enabling informed therapeutic decisions and advancing patient care.

Learning Objectives

1. Understand how a proven framework like the MedImpact Model™ (Impact Story, Contributions, and Execution) was successfully used by an organization to drive aligned strategy and clinical behavior change.
2. Recognize how tactical execution can be elevated through structured planning, team alignment, and targeted coaching within a Medical Affairs organization.
3. Apply key lessons and practical insights to operationalizing a medical impact framework within their own teams and organizations.