Medical Affairs organizations are increasingly challenged to demonstrate their value through aligned, strategic execution that drives meaningful clinical impact. This webinar highlights how one organization successfully achieved clarity of purpose, functional alignment, and measurable behavior change in the field.

The session will walk attendees through how the organization translated high-level strategy into tangible action. Participants will gain practical insights in using a proven framework to empower cross-functional teams and field medical professionals to elevate their role in enabling informed therapeutic decisions and advancing patient care.

Learning Objectives

1. Understand how to drive aligned strategy and clinical behavior change.
2. Recognize how tactical execution can be elevated through structured planning, team alignment, and targeted coaching within a Medical Affairs organization.
3. Apply key lessons and practical insights to operationalizing a medical impact framework within their own teams and organizations.