Overview:
Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!
Objectives:
- Describe what search engine optimization (SEO) is and why it is important
- Explain how you can use SEO to increase discoverability of scientific publications
- Review key insights from a recent survey on HCP online search behavior and the impact of SEO

Moderator: Jennifer Schwinn, RPh
Director Worldwide Scientific Publications | Immunology (Dermatology), BMS
Medical Affairs Professional Society
Speaker: Louise Ostergaard PhD
Global Publications Manager, Medical Affairs, Novo Nordisk
Medical Affairs Professional Society
Speaker: Dan Shure
Consultant & Owner, Evolving SEO
Medical Affairs Professional Society