Overview:

Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!

Objectives:

1. Describe what search engine optimization (SEO) is and why it is important
2. Explain how you can use SEO to increase discoverability of scientific publications
3. Review key insights from a recent survey on HCP online search behavior and the impact of SEO