With the vast amount of data available today, Medical Affairs organizations are tasked with continuously enhancing their ability to gather, analyze and derive insights from various data sources. Information is compounding at an increasingly faster pace and, if harnessed effectively, can allow Medical Affairs executives to make insight-driven decisions that drive company-wide strategy. This presentation will focus on:

• Moving the needle from data rich to data savvy: Extracting meaningful, actionable insights from raw data and leveraging technologies
• Successfully communicating insights and leveraging them to aid in decision-making
• Integrating insights earlier in the development cycle