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About This Standards & Guidance
This S&G is intended to provide a common understanding of the framework in which Strategy, led by Medical Affairs, ultimately benefits patients. The intent is to provide guidance and recommendations to Medical Affairs professionals and offer practical tools for planning, executing, and evaluating Measuring Value and Impact in Medical Affairs.
In this Standards & Guidance you will learn:
This resource is intended to provide Medical Affairs teams the rationale for meaningful value and impact measurements, as well as tips to support these:
- Ensures accurate, consistent language for discussing value and impact measurements
- Provides a framework for identifying and implementing value
- Supports appropriate selection of value and impact measurements (including quantitative and qualitative measures)
- Provides a foundation for training and ensuring alignment across Medical Affairs subfunctions
MAPS would like to thank the following authors:
Yi Arnold
Head of Global Medical Affairs, Integra LifeSciences
Medical Affairs Professional Society
Amanda Henkel
Practice Area Lead, MEDiSTRAVA
Medical Affairs Professional Society
Emily Howman
Independent Consultant
Medical Affairs Professional Society
Arron Mungul
Founder, Apogee Life Sciences
Medical Affairs Professional Society
Leah Williams
Director, Global Medical Education & Communications, Hematology, CSL Behring
Medical Affairs Professional Society
