Where Medical Affairs may have served in a scientific support role in years past, now it is one of the key drivers of all efforts, positioned at the nexus of Regulatory, Clinical, Market Access, and Commercial needs, as a bridge to all and as a strategic partner with Commercial. This has occurred in large part because the days of successfully launching a new product based solely on making it available through regulatory approval and marketing efforts no longer exists. Use the MAPS Launch Excellence Standards & Guidance plus templates to guide your launch planning process in this new Medical Affairs landscape.
Authors

Arron Mungul
founder, Apogee Life Sciences
Medical Affairs Professional Society
David Kelaher
Senior Director of Medical Affairs, IQVIA
Medical Affairs Professional Society
Ruth Haile-Meskale
Senior Medical Director, Novartis
Medical Affairs Professional Society
Andy Houck
Field Medical Alignment Director, Pulmonary Hypertension and Cardiometabolic, Merck
Medical Affairs Professional Society