Interview of and discussion with Joerg Corsten from Roche Pharma, on the status of Patient Experience Management (PXM) in the industry, and how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

Learning Objectives:

Update on the current status of digital patient engagement and patient experience (PX) strategy and approaches. Real-life learning from a big pharma company – including learnings from leadership learnings in a self-organized team.