Interview of and discussion with Joerg Corsten from Roche Pharma, on the status of Patient Experience Management (PXM) in the industry, and how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
Learning Objectives:
Update on the current status of digital patient engagement and patient experience (PX) strategy and approaches. Real-life learning from a big pharma company – including learnings from leadership learnings in a self-organized team.

Moderator: Chrstian Velten
Strategic Lead Digital Customer Experiences, Roche
Medical Affairs Professional Society
Speaker: Joerg Corsten
Senior Digital Innovation and Transformation Director, Roche
Medical Affairs Professional Society