Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

This white paper explores omnichannel engagement as a critical strategy for Medical Affairs to deliver timely, personalized, and unbiased medical information across stakeholder-preferred channels. As healthcare communication becomes more complex and data-driven, success will hinge on both technological innovation and a shift toward stakeholder-centricity. Through expert insights and practical guidance, the paper outlines an iterative path toward integrated engagement—emphasizing cross-functional collaboration, modular content, and AI-enabled solutions.