This webinar will explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.” These resources empower Medical Affairs professionals to implement impactful strategies that align with organizational goals and stakeholder priorities.

Join thought leaders from the Medical Strategy & Launch Excellence FAWG to gain insights into:

• Frameworks for effective medical strategy development and tactical execution.
• Strategies to evaluate meaningful value and impact using goal-based and outcome measures.
• Practical tools for cross-functional collaboration and operational excellence.
• Through interactive discussions and expert perspectives, attendees will learn how these S+G documents provide actionable guidance to support innovation, enhance decision-making, and foster measurable impact in Medical Affairs.

This session is ideal for Medical Affairs professionals seeking to elevate their strategic planning efforts and demonstrate value across the healthcare ecosystem.

Learning Objectives:

1. Gain a thorough understanding of core frameworks of the MAPS Strategic Medical Planning and Value & Impact Standards & Guidance documents.
2. Master the application of foundational elements in medical affairs strategic planning, from strategy development to tactical execution
3. Learn how to apply goal-based outcome measures to enhance and communicate the impact of Medical Affairs within your organization