Explore the future of Launch Excellence, and build new skills and strategies to maximize the success of your Launch Excellence team. Join in-depth discussion and problem-solving focused on the hottest topics in Launch Excellence!

Zurich: May 17, 2026

Register

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether it’s your first or fifth launch—big company or small—this program is essential. Successful launches in this new era depend on upgrading best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 60 attendees, and are expecting delegates from approximately 20-25 different companies.

Each program is carefully designed to maximize best practice sharing and cross-industry networking.

REGISTER NOW!

Register: May 17 | Zurich

FACULTY

Faculty to be announced

INTERESTED IN SPONSORING THIS MASTERCLASS?

Contact

PROGRAM OBJECTIVES

After participating in the Launch Excellence MasterClass, participants will be able to:

  • Highlight the leadership role of Medical Affairs in driving successful launch strategies that ensure organizational readiness and measurable impact
  • Strengthen capabilities in data dissemination and stakeholder engagement through effective storytelling and omnichannel approaches
  • Optimize evidence generation across all launch phases with structured strategic planning and clear collaboration between Global, Regional, and Local teams​

PROGRAM OVERVIEW

AGENDA

Launch Excellence MasterClass will begin at 8:30 AM and adjourn at 5:30 PM

Sunday, May 17

Welcome

7:30 AM – 8:30 AM: Registration & Networking Hour

8:30 AM – 8:45 AM: Welcome to the MasterClass

Pillar 1: Launch Strategy & Organizational Readiness

8:45 AM – 10:30 AM:

  • The Critical Role of Medical Affairs in Launch Success
  • Industry Trends Shaping our Organizations
  • Evolving Organizational Models

10:30 AM – 11:00 AM​: Break

Pillar 2: Engagement & Innovation

11:00 AM – 1:00 PM: 

  • Workshop
  • Leveraging Strategic Storytelling to Optimize Data Dissemination*
  • The Evolving Role of Field Medical in Launch Excellence*

1:00 PM – 2:00 PM: Lunch

Pillar 3: Evidence Generation Planning

2:00 PM – 3:30 PM: 

  • The Role of Global, Regional and Local MEdical Affairs in Evidence Generation Planning*
  • Workshop

3:30 PM – 4:00 PM: Break

4:00 PM – 5:15 PM:

  • Optimizing Evidence Generation
  • Expert Panel Q&A

MasterClass Close

5:15 PM – 5:30 PM: MasterClass Summary & Close

5:30 PM: Adjourn

 * Includes a 15-minute Q&A

LOCATION & HOUSING

The Circle
Flughafen CH, 8058
Zürich, Switzerland

Accommodations at the negotiated group rate are limited.

Group discounted rate: Coming Soon
Last Day to Book at Group Rate (pending Availability): Coming Soon
COMING SOON

REGISTRATION PRICING & SCHEDULE

INDUSTRY MEMBER$1,050 USD
INDUSTRY NON-MEMBER$1,300 USD
SOLUTION PROVIDER MEMBER $1,500 USD
SOLUTION PROVIDER NON-MEMBER$1,750 USD

MAPS defines Industry attendees as those currently employed by a biopharmaceutical or MedTech company.

Attendees who register for a MasterClass and the MAPS 2026 EMEA Meeting will save $300 USD on their MasterClass registration.

REGISTER NOW!

Register: May 17 | Zurich

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 15,000 members from 280+ companies, including 39 official industry partner companies (and counting).

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