Select by Medical Affairs Competency Framework
July 31, 2024
Activating health equity: The vital role of Medical Affairs
Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.
July 30, 2024
Maximizing the Impact of a Niche Publication
Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
July 24, 2024
From Education to ROE and Future Programming, CME Providers Are Doing More with Data
Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.
July 23, 2024
Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics
Tim Mikelhashvili, CEO of Amedea Pharma, discusses innovation in Medical Affairs leadership. And previews his 2024 Medical Affairs Innovation Olympics!
July 18, 2024
Practical Tips to Optimize the Impact of a Practice-Changing Publication
Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.
July 17, 2024
Thinking Patient When Thinking Data Dissemination
This webinar aims to help viewers articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.
July 17, 2024
Rising Star: Medical Information’s Strategic Transformation
In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.
July 2, 2024
Journal Selection: Looking Beyond Traditional Metrics
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
June 28, 2024
Omnichannel Integration in Medical Affairs: From Aspiration to Reality
This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.
June 27, 2024
Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
June 26, 2024
Ethics, Compliance, and Governance Considerations for Patient Engagement
This advanced module to Patient Centricity will provide a solid overview of how the industry approaches compliance and governance in patient engagement. A suggested prerequisite to the course is the “Essential Concepts of Patient Centricity” eLearning module.
June 17, 2024
The Future of Field Medical Affairs Productivity
This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
June 11, 2024
Medical Congresses: Optimizing Your Most Strategic Investment
In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.
June 6, 2024
The Future of External Education 2030
A position from MAPS on how Medical Affairs can optimize industry-led and independent Medical Education for maximum value and impact
June 4, 2024
Why NOW is the Time to Measure Medical Impact
In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact…what’s holding us back?
May 31, 2024
KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs
This webinar highlights the critical role of Medical Affairs in the healthcare industry.
May 29, 2024
Moving on from the maybes: Real-life uses of generative AI in Medical Affairs
MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.
May 28, 2024
Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting
Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!
May 28, 2024
Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths
In this podcast, we explore the origins of negative opinions of the pharmaceutical industry, and whether a for-profit model can support both innovation and the society’s best interests.
May 23, 2024
Discovering AI and the future of Medical Affairs: Summary of Day 1 of the MAPS 2024 EMEA Annual Meeting
Remind yourself of key themes from the MAPS Madrid meeting with this Day 1 report authored meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!
May 21, 2024
Modernizing Scientific Storytelling for Deeper Field Medical Engagement
In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.
May 7, 2024
A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders
In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, “A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders” about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.
April 16, 2024
Integrating Omnichannel Engagement (OCE) With Company-Led Education
This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.
April 16, 2024
Emerging Trends in Continuing Medical Education (CME)
In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.