Explore the future of Insights, and build new skills and strategies to maximize the success of your Insights team. Join in-depth discussion and problem-solving focused on the hottest topics in Insights!
Denver: March 22, 2026
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FACULTY
Additional Faculty Coming Soon
Thank you to our Sponsor
PROGRAM OBJECTIVES
After participating in the Insights MasterClass, participants will be able to:
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- Understand what medical/scientific insights are, what they are not, and how to accurately identify them
- Apply effective methods to capture, generate, analyze, and interpret observations to uncover actionable insights
- Enhance strategic decision-making by integrating insights across functions and aligning them with organizational goals
- Operationalize the insights process through training, digital tools (e.g., CRM, AI), and effective communication/reporting
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PROGRAM OVERVIEW
AGENDA
Insights MasterClass will begin at 8:30 AM and adjourn at 5:30 PM
Sunday, March 22
Welcome
7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour
8:30 AM – 8:45 AM: Welcome to the MasterClass!
Pillar 1: Foundations
8:45 AM – 10:30 AM:
- Strategic Importance of Medical Insights
- Observations vs. Insights
- Multichannel (sources) Insights
10:30 AM – 11:00 AM: Break
Pillar 2: Identification & Communication
11:00 AM – 1:00 PM:
- Insights Management: Framework and Pain Points
- Workshop
1:00 PM – 2:00 PM: Lunch
Pillar 3: Operational Excellence
2:00 PM – 3:30 PM:
- Building a Strategic Insights Process
- Insight Analysis & Reporting
3:30 PM – 4:00 PM: Break
4:00 PM – 5:15 PM: Measuring & Communicating the Value of Insights
MasterClass Close
5:15 PM – 5:30 PM: MasterClass Summary & Close
5:30 PM: Adjourn
LOCATION & HOUSING
Hyatt Regency at the Colorado Convention Center
650 15th Street Denver, CO 80202
Accommodations at the negotiated group rate are limited.
Group discounted rate: $269 USD
You may reserve your accommodations at the reservations link below.
Last Day to Book at Group Rate (pending availability): February 27, 2026
REGISTRATION PRICING & SCHEDULE
| INDUSTRY MEMBER | $1,050 USD |
| INDUSTRY NON-MEMBER | $1,300 USD |
| SOLUTION PROVIDER MEMBER | $1,500 USD |
| SOLUTION PROVIDER NON-MEMBER | $1,750 USD |
MAPS defines Industry attendees as those currently employed by a biopharmaceutical or MedTech company.
Attendees who register for a MasterClass and the MAPS 2026 Americas Meeting will save $300 on their MasterClass registration.
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A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 15,000 members from 280+ companies, including 39 official industry partner companies (and counting).
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