Harnessing Medical Insights to Drive Cross-Functional Strategic Impact
Co-Moderator: Josh Corriveau, PharmD, MBA

Co-Moderator: Josh Corriveau, PharmD, MBA

Senior Director, Global Field Medical Excellence, Global Medical Affairs, LEO Pharma
Co-Moderator: Frank Saracco, PharmD, MBA

Co-Moderator: Frank Saracco, PharmD, MBA

Associate Director, Insights & Training, Medical Communications, Medical Affairs, Astellas
Speaker: Annette Ogbru, PharmD

Speaker: Annette Ogbru, PharmD

Sr Director, Field Medical Affairs at Lundbeck
Speaker: Gareth Thomas, BHSc, RGN, RPN

Speaker: Gareth Thomas, BHSc, RGN, RPN

Global Head Field Medical Excellence at Vifor Pharma Group
Speaker: Jeff New

Speaker: Jeff New

Director, Field Medical Excellence and Analytics at Novartis Gene Therapies

Uncovering and documenting insights is a key value driver of Medical Affairs teams.  However, in some cases it seems these insights are reviewed, reported, and discussed, but no clear accountability is created regarding who will translate these into action.  Furthermore, closing the feedback loop to those who submitted the insight is also an opportunity area to continue reinforcing this positive and strategic behavior, especially amongst Field Medical teams.  Our diverse panel will discuss challenges experienced and share practical solutions that have enabled them and their cross-functional partners to successfully drive insights to action.

Objective:

In this webinar, our panelists will share their experience, challenges, and practical solutions regarding driving insights into action.

Participants in this webinar will diversify their perspectives regarding:

  1. Mobilizing effective teams to drive Medical Affairs insights to action
  2. Creating accountability to complete deliverables in alignment with high priority insights
  3. Overcoming challenges with team prioritization and organizational dynamics
  4. Closing the feedback loop to reinforce value and impact of insights to those who are uncovering them

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