The Future of Research Visibility: Beyond Traditional Metrics

Unlock the full potential of your scientific content strategy by exploring how Medical Affairs teams are beginning to think beyond traditional citations and toward more meaningful ways to measure the impact of their scientific content.

In this session, a panel of experts will share their current experiences, challenges, and perspectives on tracking and interpreting the broader impact of scientific content.

While panelists may monitor content using different metrics, the discussion will explore what’s potentially useful and where the real opportunities lie. The conversation will begin by examining how scientific communications are evolving in a fast-moving, multi-channel environment. It will then consider how to track supplementary content and what the benefits of this might be.

The panel will also reflect on the kinds of metrics that could offer value beyond citations, such as indicators of engagement, visibility, and influence. These ideas will be grounded in practical relevance for Medical Affairs strategy, helping attendees think about how insights might be applied in real-world planning.

The session will close with a look ahead to what the future may hold for metrics innovation and impact measurement.

Learning Objectives:

• – Consider how emerging metrics and tools might support Medical Affairs strategy and planning in the future.
• – Gain insight into how different organizations are approaching impact measurement, recognizing a range of experiences and stages in adoption.
• – Identify opportunities and challenges in tracking metrics beyond traditional citations, including indicators of engagement, attention, and influence.
• – Explore the potential role of tracking publication extenders and their engagement across different channels.

Speakers: