Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact

Medical Affairs is a strategic function that is rapidly expanding its influence on organizational strategy. By integrating scientific expertise, real-world evidence, medical insights, and advanced analytics, Medical Affairs teams are increasingly positioned to inform decisions that shape clinical, commercial, and enterprise-wide priorities.

The growing availability of diverse data sources—including claims, electronic health records, and other real-world datasets—provides Medical Affairs with deeper insight into patient needs and care gaps than ever before. As AI and analytics mature, leading organizations are incorporating these capabilities into Medical Affairs workflows to elevate scientific engagement, enhance evidence generation, and demonstrate real-world value.

This session will clarify how AI and analytics can be applied in practice, highlight real examples of high-impact applications, and outline the capabilities Medical Affairs teams need to succeed. Attendees will gain a practical view of how Precision Medical Affairs can be embedded across the product lifecycle and how data-driven approaches can strengthen Medical Affairs’ role in driving broader organizational strategy.

Learning Objectives

1. Understand how AI and advanced analytics strengthen the strategic role of Medical Affairs by enabling more precise, insight-driven decisions that inform organizational priorities.
2. Identify practical applications of data-driven tools and diverse evidence sources that enhance scientific engagement, improve insight generation, and demonstrate real-world value.
3. Describe how Precision Medical Affairs can be embedded across the product lifecycle in ways that elevate decision-making, deepen stakeholder engagement, and support broader organizational strategy.

Speakers: