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Understanding the impact of Medical Affairs efforts is more important than ever. We are at a critical moment in our industry, in which the imperative to demonstrate how our tactics and activities ladder up to true impact for HCPs and patients has never been greater. Yet, defining and evaluating impact in the setting of Medical Affairs remains uniquely challenging. Join us as we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.
Learning Objectives:
Moderator:
Ailsa Stewart
Executive Director, Medical Affairs
HCG
Speaker:
Bryan Sepulveda
Senior Director, Global Medical Affairs Lead
Sirtex
Speaker:
Veena Narayan
Medical Director – Amyloidosis, Medical Affairs
Ionis Pharmaceuticals, Inc.
Speaker:
Ian Winburn
Chief Medical Affairs Officer – Specialty Care
Pfizer