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External medical affairs education has traditionally focused on delivering knowledge to HCPs. However, while foundational, knowledge alone does not always translate to clinical behavior change. The integration of behavioral science insights into the medical education process can be utilized to ultimately support the delivery of patient-focused solutions. This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.
Key discussion points will include:
Moderator:
Riaz Baxamusa
Independent Medical Education Lead, USA
Astellas
Panelist:
Fernando Martin
Head, Global Medical Education
Astellas
Panelist:
Melissa Rondeau
Sr. EVP, Head of Medical Affairs
Havas Health
Panelist:
Lisa Mattle
Head, Behavioral Science Consortium
Astellas