Patient-Centric Medical Affairs: From High-Level Strategy to Day-to-Day Impact

Discover how embedding patient engagement from the top down can transform your Medical Affairs strategy—driving genuine patient-centricity, meaningful impact, and long-term success. Join us to learn practical insights on integrating the patient voice at every level of decision-making and how this approach can revolutionize YOUR approach to medical strategy.

John Ioannou will present how UCB has integrated the patient perspective into multiple levels of decision making, facilitating continued meaningful patient engagement throughout the various stages of drug development and launch. Sorcha Ní Dhochartaigh will discuss how early and long-term patient involvement across Medical Affairs projects can compliantly add value and increase the impact of our work. She will be joined by Mark and Karen Verrill, representatives from Maggie’s charity, to provide the clinical perspective on what ‘good’ patient engagement looks like.

Skills and knowledge gained in the webinar will be directly transferrable, allowing individuals to more effectively develop patient-centric medical strategic plans and communicate their value.

Learning Objectives:

1. Understand actionable methods for involving the patient voice in Medical Affairs strategy.
2. Communicate the value of patient engagement in high-level Medical Affairs strategy to colleagues and managers.
3. Implement practical tips to maximize the meaningfulness and impact of engaging patients in Medical Affairs strategy throughout the product lifecycle.

Speakers: