Launch Excellence Masterclass: Zurich - Medical Affairs Professional Society

Explore the future of Launch Excellence, and build new skills and strategies to maximize the success of your Launch Excellence team. Join in-depth discussion and problem-solving focused on the hottest topics in Launch Excellence!

Zurich: May 17, 2026

Register

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether it’s your first or fifth launch—big company or small—this program is essential. Successful launches in this new era depend on upgrading best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 60 attendees, and are expecting delegates from approximately 20-25 different companies.

Each program is carefully designed to maximize best practice sharing and cross-industry networking.

REGISTER NOW!

Register: May 17 | Zurich

FACULTY

Andreas Gerloff

Co-Chair

Director Medical Excellence Operations

Olivia Kager

Co-Chair

Global Commercial Lead Immunology

Faculty to be announced

Thank you to our Sponsor

PROGRAM OBJECTIVES

After participating in the Launch Excellence MasterClass, participants will be able to:

Create a strategic launch plan that brings clarity, unity and momentum in delivering success
Strengthen capabilities that optimize HCP engagement planning to enable launch success
Apply storytelling principles to enhance HCP engagement
Elevate the role of real-world data and real-world evidence in launch preparation
Enhance launch planning and execution using AI

PROGRAM OVERVIEW

AGENDA

Launch Excellence MasterClass will begin at 8:30 AM and adjourn at 5:30 PM

Sunday, May 17

Welcome

7:30 AM – 8:30 AM: Registration & Networking Hour

8:30 AM – 8:45 AM: Welcome to the MasterClass

Pillar 1: Launch Strategy

8:45 AM – 10:30 AM:

Starting with the End in Mind: Strategic Foundations
From Strategy to Synergy: Driving Alignment and Readiness for Launch Success
Workshop: Real-World Launch Experience

10:30 AM – 11:00 AM: Break

Pillar 2: Engagement & Innovation

11:00 AM – 1:00 PM:

Workshop Continued
Strategic HCP Engagement Planning Including Field Medical Preparedness
Leveraging Strategic Storytelling to Enable Launch Success

1:00 PM – 2:00 PM: Lunch

Pillar 3: Evidence Generation Planning

2:00 PM – 3:30 PM:

The Role of Real-World Evidence and Real-World Data in Evidence Generation
Workshop: Evidence Generation Prioritization

3:30 PM – 4:00 PM: Break

4:00 PM – 5:15 PM:

Utilizing AI in Launch Planning & Execution
Panel Q&A

MasterClass Close

5:15 PM – 5:30 PM: MasterClass Summary & Close

5:30 PM: Adjourn

* Includes a 15-minute Q&A

LOCATION & HOUSING

The Circle
Flughafen CH, 8058
Zürich, Switzerland

Accommodations at the negotiated group rate are limited.

Group discounted rate: Coming Soon

Last Day to Book at Group Rate (pending Availability): Coming Soon

COMING SOON

REGISTRATION PRICING & SCHEDULE

INDUSTRY MEMBER	$1,050 USD
INDUSTRY NON-MEMBER	$1,300 USD
SOLUTION PROVIDER MEMBER	$1,500 USD
SOLUTION PROVIDER NON-MEMBER	$1,750 USD

MAPS defines Industry attendees as those currently employed by a biopharmaceutical or MedTech company.

Attendees who register for a MasterClass and the MAPS 2026 EMEA Meeting will save $300 USD on their MasterClass registration.

REGISTER NOW!

Register: May 17 | Zurich

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 15,000 members from 280+ companies, including 39 official industry partner companies (and counting).

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

REGISTER NOW!