Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

In recent years, the remit of medical affairs’ education and engagement has extended to include a diverse set of stakeholders, including HCPs, payers, and patients. These stakeholders are looking for trusted information that reflects their needs, lexicon, and background knowledge. As medical affairs leaders, we have both the opportunity and responsibility to provide customer-centric engagement but it can feel overwhelming to do so in a world of limited time, budget, and resources – especially when just starting out.

In this webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach. We will take a step-by-step look at how to:

• · Integrate medical and CX strategy
• · Leverage data to fuel audience segmentation and targeting
• · Build a scientific customer journey
• · Create tailored content using an effective content strategy
• · Prioritize and deploy a relevant channel mix
• · Optimize your approach through measurement, reporting, and insight generation

This webinar is appropriate for companies along the spectrum of omnichannel maturity.  We will discuss how to leverage a crawl-walk-run approach, taking the next best step wherever you are.  

Moderator:

Ilia Antonino

Sr. Director, Head of External Medical Communications

Intellia Therapeutics

Panelist:

Tara Stewart

Managing Director

Havas

Panelist:

Steven Hantke

VP, account Supervisor

Havas