Elevate and expand your knowledge on Integrated Medical Communications Plans with leading industry professionals and experts.
Zurich: May 17, 2026
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FACULTY
Follow a manual added link
Clare Baker
Co-Chair
Senior Director, Head of Medical Excellence and Operations
Faculty to be Announced
INTERESTED IN SPONSORING THIS MASTERCLASS?
PROGRAM OBJECTIVES
After participating in the Integrated Medical Communications MasterClass, participants will be able to:
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Explain and apply the foundations of developing an iMC Plan to ensure alignment with your Medical Affairs and Product Strategies
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Identify key inputs and cross-functional insights to inform and continuously evolve your iMC Plan
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Create a robust iMC Plan by using templates and examples of regional and global iMC Plans
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Develop metrics that highlight value and inform optimization of your iMC Plan
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PROGRAM OVERVIEW
AGENDA
Integrated Medical Communications MasterClass will begin at 8:30 AM and adjourn at 5:30 PM
Sunday, May 17
Welcome
7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour
8:30 AM – 8:45 AM: Welcome to the MasterClass!
Pillar 1: iMC Plan Foundations
8:45 AM – 9:30 AM:
- Laying the Groundwork: Foundations for an iMC Plan
9:30 AM – 10:30 AM:
- Insights Alignment: Connecting Data, Teams and Strategy
10:30 AM – 11:00 AM: Break
Pillar 2: Creating an iMC Plan
11:00 AM – 12:00 PM:
- Building the Blueprint: Step-by-step iMC Plan Creation
12:00 PM – 1:00 PM:
- Workshop: From Theory to Action
1:00 PM – 2:00 PM: Lunch
Pillar 3: Metrics & Analytics
2:00 PM – 3:00 PM:
- Measuring and Communicating Impact: Unlocking the Power of Metrics
3:00 PM – 3:30 PM:
- Workshop: Taking Your Plan to the Next Level: Convince, Inspire, and Deliver
3:30 PM – 4:00 PM: Break
4:00 PM – 4:45 PM:
- Workshop: Continued
4:45 PM – 5:15 PM:
- Ask Us Anything: Your Questions, Our Answers
MasterClass Close
5:15 PM – 5:30 PM: Grand Finale: MasterClass Wrap Up
5:30 PM: Adjourn
LOCATION & HOUSING
The Circle
Flughafen CH, 8058
Zürich, Switzerland
Accommodations at the negotiated group rate are limited.
Group discounted rate: Coming Soon
Last Day to Book at Group Rate (pending availability): Coming Soon
REGISTRATION PRICING & SCHEDULE
| INDUSTRY MEMBER | $1,050 USD |
| INDUSTRY NON-MEMBER | $1,300 USD |
| SOLUTION PROVIDER MEMBER | $1,500 USD |
| SOLUTION PROVIDER NON-MEMBER | $1,750 USD |
MAPS defines Industry attendees as those currently employed by a biopharmaceutical or MedTech company.
Attendees who register for a MasterClass and the MAPS 2026 EMEA Meeting will save $300 USD on their MasterClass registration.
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A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 15,000 members from 280+ companies, including 39 official industry partner companies (and counting).
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