Elevate and expand your knowledge on Integrated Medical Communications Plans with leading industry professionals and experts.
Zurich: May 17, 2026
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FACULTY
Faculty to be announced
INTERESTED IN SPONSORING THIS MASTERCLASS?
PROGRAM OBJECTIVES
After participating in the Integrated Medical Communications MasterClass, participants will be able to:
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- Explain and apply the foundations of developing an iMC Plan to ensure alignment with your Medical Affairs and Product Strategies
- Identify key inputs and cross-functional insights to continuously evolve your iMC Plan
- Create a robust iMC Plan by using templates and examples of regional and global iMC Plans
- Develop metrics that highlight value and inform optimization of your iMC Plan
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PROGRAM OVERVIEW
AGENDA
Integrated Medical Communications MasterClass will begin at 8:30 AM and adjourn at 5:30 PM
Sunday, May 17
Welcome
7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour
8:30 AM – 9:00 AM: Kickoff: Setting the Stage for Success
9:00 AM – 9:45 AM: Laying the Groundwork: Foundations for an iMC Plan
9:45 AM – 10:30 AM: Insights Alignment: Connecting Data, Teams and Strategy
10:30 AM – 11:00 AM: Break
11:00 AM – 12:00 PM: Building the Blueprint: Step-by-step iMC Plan Creation
12:00 PM – 1:00 PM: Workshop: From Theory to Action
1:00 PM – 2:00 PM: Lunch
2:00 PM – 3:00 PM: Measuring and Communicating Impact: Unlocking the Power of Metrics
3:00 PM – 3:30 PM: Workshop: Taking Your Plan to the Next Level: Convince, Inspire, and Deliver
3:30 PM – 4:00 PM: Break
4:00 PM – 4:45 PM: Workshop: Continued
4:45 PM – 5:15 PM: Ask Us Anything: Your Questions, Our Answers
MasterClass Close
5:15 PM – 5:30 PM: Grand Finale: MasterClass Wrap Up
5:30 PM: Adjourn
LOCATION & HOUSING
The Circle
Flughafen CH, 8058
Zürich, Switzerland
Accommodations at the negotiated group rate are limited.
Group discounted rate: Coming Soon
Last Day to Book at Group Rate (pending availability): Coming Soon
REGISTRATION PRICING & SCHEDULE
| INDUSTRY MEMBER | $1,050 USD |
| INDUSTRY NON-MEMBER | $1,300 USD |
| SOLUTION PROVIDER MEMBER | $1,500 USD |
| SOLUTION PROVIDER NON-MEMBER | $1,750 USD |
MAPS defines Industry attendees as those currently employed by a biopharmaceutical or MedTech company.
Attendees who register for a MasterClass and the MAPS 2026 EMEA Meeting will save $300 USD on their MasterClass registration.
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A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 15,000 members from 280+ companies, including 39 official industry partner companies (and counting).
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