Driving High-Impact Execution In Medical Insight Campaigns. Optimizing Process, Skills, And Mindset
April 9 @ 10:00 AM – 11:00 AM EST
Join us for this open forum with experts from the MAPS Insights Competency!
***This forum, for a change of pace, will be held online at Riverside.com.
Session Agenda & Objectives:
- The Execution Gap
- Observations on why field insights often have low impact on medical strategy
- Driving High‑Impact Execution in Medical Insight Campaigns
- Insight management process and framework in real life: What works and what doesn’t
- Skills and capabilities to achieve high‑quality insights
- Tools and fit‑for‑purpose technology
- Measuring Success and Impact of Insight Campaigns
- Global & local perspectives, quantitative and qualitative metrics
- Self‑Assessment Checklist and Action Plan
- How to excel in Insight campaign execution
- Q&A and Learning Experience Survey
Speakers:
Sian Carr – Global Head of Medical Training and Capabilities, Ipsen
Mariia Chernikova – Global Insights and Analytics Senior Manager, Ipsen
Brant Jarrett – Executive Director Medical Affairs
Enric Sabata Junyent – Customer Facing Insights & Sol. Lead, Boehringer Ingelheim
Tony Page – SVP, Insights, Within3
