Beyond the Buzz: Practical AI for Launch Impact

AI is transforming how Medical Affairs teams gather, interpret, and act on insights—but many leaders are still asking: What’s hype, and what’s real in the next 12–18 months?

In this session, we’ll explore how AI is evolving to meet the practical needs of Medical Affairs and what that means for launch readiness, cross-functional collaboration, and measurable impact. Building on the latest use cases, we’ll show how AI can orchestrate insights across functions—enabling teams to anticipate needs, avoid missteps, and make confident decisions faster.

You’ll leave with actionable strategies to:

1. Understand where AI can deliver immediate value versus longer-term promise.
2. Gather and integrate data across Medical, Commercial, and Field teams to enable real-time clarity and demonstrate clinical impact.
3. Generate insights that directly support launch objectives and market understanding.
4. Align functions earlier in the process to build a unified, insight-driven approach to strategy.

Learning Objectives

1. Identify where AI can deliver immediate value for Medical Affairs teams versus longer-term potential.
2. Demonstrate how Medical Affairs can leverage AI to measure and communicate strategic impact across the product lifecycle.
3. Identify practical AI applications that accelerate launch readiness and enable faster, data-driven decisions.

Speakers: