Objectives:
This open-access webinar available to MAPS members and non-members features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.
• Understand why medical affairs is strategically positioned to drive positive customer experience
• Explain the core criteria for delivering good customer experience and interactions in medical affairs
• Describe the critical imperatives for success
• Identify the key challenges when embedding a customer-centric mindset
