MAPS MasterClass training programs provide expert, efficient, personalized instruction to your individuals, teams and strategic leaders

OVERVIEW

Immersive, situational-based training programs at the intermediate/advanced level, focused on key competencies that MAPS deems as critical for success in various Medical Affairs functions. These training programs are presented by industry experts in cities around the world.​ Each program is carefully designed to maximize best practice sharing and cross-industry networking.​

  • In person trainings, featuring plenary sessions and workshops
  • 50-80 participants
  • Networking and best practice sharing with participants from 20-30 other companies
  • Available now: External Education, Field Medical, Integrated Medical Communications, Launch Excellence, Leadership, Medical Technology
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MasterClass 2025 Calendar
  • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
  • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
  • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
  • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
  • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion
  • Explain and apply the foundations of developing an iMC Plan to ensure alignment with your Medical Affairs and Product Strategies 
  • Create a robust iMC Plan by using templates and examples of regional and global iMC Plans  
  • Identify key inputs and cross-functional insights to continuously evolve your iMC Plan
  • Develop metrics that highlight value and inform optimization of your iMC Plan
  • Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs  
  • Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolio 
  • Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement  
  • Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activities 
  • Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels
  • Define integrated strategic plans for Field Medical that deliver on asset objectives, and support the development and evolution of the function
  • Explore the skills and capabilities that are critical for Field Medical success now and in the future
  • Apply processes to maximize the strategic outcomes that can be gained from insights delivered by field medical
  • Assess and apply metrics and data to communicate the value of Field Medical through data-driven storytelling, and identify opportunities for continuous improvement
  • Communicate the critical value that Medical Affairs teams play within MedTech​
  • Describe how to strategically build out and scale a multidisciplinary Medical function based on the needs of your organization​
  • Define the importance of Medical Affairs contributions to strategic planning processes, and identify ways to maximize our contribution​
  • Prioritize the identification of evidence needs across stakeholders, and identify the alignment of these needs to different evidence generation strategies
  • Understand the role leaders play in guiding and shaping the future of Medical Affairs through inspiring and impactful leadership practices​
  • Develop leadership presence in internal communication, building credibility and trust within the team and with other stakeholders​
  • Collaborate with leaders across the pharma landscape to share best practice and gain insights into how others overcome and excel in overcoming common leadership challenges​
  • Craft aspirational and compelling vision statements which inspire others to come together for a joint purpose​
  • Invest in skills that demonstrate the behaviors required to elevate Medical Affairs as a vital function in the organization

This program allowed me to reflect on “what good looks like” and has allowed us to embark upon a global launch with greater confidence.

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