Futureproofing the MSL Role as THE Critical Success Factor in KOL Omnichannel Engagement

Objectives:

In the KOL Omnichannel Engagement ecosystem, MSLs must be empowered as the center of cross-functional omnichannel engagement. This is particularly important in the Pipeline Education, Pre-Launch, and Newly Launched scenarios, where MSLs play a crucial role in delivering the latest scientific information to KOLs. To ensure that MSLs are set up for success in their expanded role, there must be an aligned view of their scientific leadership value within the cross-functional organization. Then, it is critical to enable and design relevant people, process, and technology practices to support. To optimize KOL Omnichannel Engagement, the life science industry must recognize the importance of the multifaceted MSL role.