As Medical Affairs’ audiences and outlets expand, no single channel will suffice for all communications. Instead, the activities of functions including Medical Information, Medical Communications, and Field Medical will require multichannel or omni-channel engagement. This webinar starts with an overview of multichannel vs. omnichannel engagement before offering actionable advice for Medical Affairs teams seeking to reach external stakeholders in the new normal of hybrid, asynchronous, individualized engagement.

Objectives:

Attendees will understand:

• What is multichannel engagement vs. omnichannel
• The opportunities omnichannel engagement presents for Medical Affairs teams
• How to implement multi- & omnichannel engagement to meet the needs of diverse audiences of external stakeholders