Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

In this webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach. We will take a step-by-step look at how to:

1. Integrate medical and CX strategy
2. Leverage data to fuel audience segmentation and targeting
3. Build a scientific customer journey
4. Create tailored content using an effective content strategy
5. Prioritize and deploy a relevant channel mix
6. Optimize your approach through measurement, reporting, and insight generation

This webinar is appropriate for companies along the spectrum of omnichannel maturity.  We will discuss how to leverage a crawl-walk-run approach, taking the next best step wherever you are.