Operationalizing Medical Strategy: A Success Story in Demonstrating Value and Impact

Learning Objectives

1. Understand how a proven framework like the MedImpact Model™ (Impact Story, Contributions, and Execution) was successfully used by an organization to drive aligned strategy and clinical behavior change.
2. Recognize how tactical execution can be elevated through structured planning, team alignment, and targeted coaching within a Medical Affairs organization.
3. Apply key lessons and practical insights to operationalizing a medical impact framework within their own teams and organizations.