“Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement” has been added to your cart. View cart
Integrated Medical Communications Strategy and Plan
$175.00
As Medical Affairs embraces novel technologies and personalized medicine, Medical Communications has evolved from a publication-focused role to a strategic driver of scientific dialogue across channels and the product lifecycle. Increasingly seen as thought partners, these teams collaborate cross-functionally to craft cohesive Scientific Narratives, align with Medical Strategy, and ensure consistent, stakeholder-tailored communications. The Integrated Medical Communications Strategy and Plan (iMC S/P) serves as a roadmap to convey product value with clarity, impact, and precision.
Category: Position Papers