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Integrated Medical Communications Strategy and Plan
$175.00
As Medical Affairs embraces novel technologies and personalized medicine, Medical Communications has evolved from a publication-focused role to a strategic driver of scientific dialogue across channels and the product lifecycle. Increasingly seen as thought partners, these teams collaborate cross-functionally to craft cohesive Scientific Narratives, align with Medical Strategy, and ensure consistent, stakeholder-tailored communications. The Integrated Medical Communications Strategy and Plan (iMC S/P) serves as a roadmap to convey product value with clarity, impact, and precision.
Category: Position Papers