Overview:
Patient Insights form a crucial part of the product journey from the bench to bedside by supporting organizations in making informed decisions throughout the lifecycle of the product. Throughout the region, there is a wide variability in effective implementation and utilization of patient insights across therapeutic segments, organizations and product lifecycle. We will share a few best practices on how some organizations and therapeutic segments have been able to leverage this effectively to inform decision making.
Patients as end users are the most important stakeholders in the healthcare ecosystem. Direct patient engagement as well as deep understanding of touch points in patient journeys, have been missing in decisions, services (medicines /devices) and solutions developed for patients. Strategic and consistent engagement with patients and patient groups has been seen as a critical success factor in end to end portfolio development, life cycle management and achieving meaningful health outcomes. Globally and throughout APAC, there is a need to develop clear guidance or framework on effective and systematic patient engagement. We will share a few best practices on how some organizations have been transforming patient journey models and building patient engagement frameworks to inform patient focused decisions.
Patient education in the Asia Pacific region is changing. In the past, Medical Affairs would ensure education was provided FOR patients. In the future, Medical Affairs can help ensure education is provided not just FOR patients, but WITH and BY patients. We will share a case study to show how to involve patients in patient education.
Learning Objectives:
- Understand the value of Patient Insights across the continuum
- Explore and learn ways to integrate these across the lifecycle of the product
- Understand the value of strategic Patient Engagement in the health ecosystem
- Explore ways to incorporate a sustainable Patient Engagement framework – Patient solutions with patient in the center
- Explain the value of involving patients – as partners – in patient education
- Describe 3 ways to involve patients in the Asia Pacific region in patient education
Faculty:
MODERATOR: Ajay Tiku, Region Medical Head, Asia Pacific, Middle East & Africa, Novartis
PANELIST: Rohit Arora, Medical Director, Eli Lilly
PANELIST: Qasim Ahmad, Corporate Officer, Head of Japan Medical Affairs, OBU, Novartis
PANELIST: Karen Woolley, Global Lead Patient Partnerships, Medical Affairs, Envision Pharma
