MAPS MasterClass training programs provide expert, efficient, personalized instruction to your individuals, teams and strategic leaders
OVERVIEW
Immersive, situational-based training programs at the intermediate/advanced level, focused on key competencies that MAPS deems as critical for success in various Medical Affairs functions. These training programs are presented by industry experts in cities around the world. Each program is carefully designed to maximize best practice sharing and cross-industry networking.
- In person trainings, featuring plenary sessions and workshops
- 50-80 participants
- Networking and best practice sharing with participants from 20-30 other companies
- Available now: External Education, Field Medical, Integrated Medical Communications, Launch Excellence, Leadership, Medical Technology
- Highlight the leadership role of Medical Affairs in driving successful launch strategies that ensureorganizational readiness and measurable impact
- Strengthen capabilities in data dissemination and stakeholder engagement through effectivestorytelling and omnichannel approaches
- Optimize evidence generation across all launch phases with structured strategic planning and clear collaboration between Global, Regional, and Local teams
- Explain and apply the foundations of developing an iMC Plan to ensure alignment with your Medical Affairs and Product Strategies
- Create a robust iMC Plan by using templates and examples of regional and global iMC Plans
- Identify key inputs and cross-functional insights to continuously evolve your iMC Plan
- Develop metrics that highlight value and inform optimization of your iMC Plan
- Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs
- Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolio
- Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement
- Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activities
- Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels
This program allowed me to reflect on “what good looks like” and has allowed us to embark upon a global launch with greater confidence.
- Define integrated strategic plans for Field Medical that deliver on asset objectives, and support the development and evolution of the function
- Explore the skills and capabilities that are critical for Field Medical success now and in the future
- Apply processes to maximize the strategic outcomes that can be gained from insights delivered byfield medical
- Assess and apply metrics and data to communicate the value of Field Medical through data-driven storytelling, and identify opportunities for continuous improvement
- Clearly communicate the value and impact that Medical Affairs teams bring within MedTech
- Strategically build and scale a multidisciplinary Medical function aligned to organizational needs
- Serve as a valued contributor to strategic planning that supports successful product launches andcommercialization
- Identify and prioritize evidence needs across stakeholders, and apply appropriate evidence generationstrategies to address them
- Understand the role leaders play in guiding and shaping the future of Medical Affairs through inspiring and impactful leadership practices
- Develop and exhibit leadership presence, building credibility and trust within the team and with other stakeholders
- Gain insights into how other Medical Affairs leaders excel in overcoming common leadership challenges
- Develop skills to craft compelling, value-based vision statements that unite others around a shared purpose
- Invest in behaviors and skills that elevate Medical Affairs as a vital organizational function
- Understand what medical/scientific insights are, what they are not, and how to accurately identify them
- Apply effective methods to capture, generate, analyze, and interpret observations to uncover actionable insights
- Enhance strategic decision-making by integrating insights across functions and aligning them with organizational goals
- Operationalize the insights process through training, digital tools (e.g., CRM, AI), and effective communication/reporting
REGISTER NOW FOR UPCOMING MASTERCLASSES!
