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Objectives:
The transformation is happening now. Discover how Medical Affairs teams are evolving from an executional hub to a strategic pillar, resonating and reconciling the voice of the patient and clinicians, and driving insights to their organization. Using the MAPS Medical Affairs Vision 2030 as our roadmap, experts will discuss the criticality of:
- Patient Centricity: Refocusing on bringing value to the patient. Through an approach focused around representation and inclusion, how do we ensure we are adequately finding and engaging diverse patient populations?
- Precision Data Insights: Medical strategy should be as precise and evidence-based as the therapies you represent. Learn how patient-centric data and technology solutions are arming Medical Affairs teams to drive sound and effective strategy and engagement.
- Measuring Impact: Accelerate impact by sensing and responding to your medical strategy using real-time analytics and solutions. Establishing a closed feedback loop to pivot and evolve strategies with the understanding of what is and is not working.
