Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Omnichannel communication holds the promise of reshaping interactions between the pharmaceutical industry and healthcare professionals (HCPs), revolutionizing engagement through personalized and seamless connections. Medical Affairs teams are in a unique position to engage with and provide HCPs with the information and education they seek, including in-depth clinical data, additional analyses and treatment updates. While Medical Affairs teams have the capacity to harness this transformative power, the pharmaceutical industry has been slow to fully embrace this revolution. Crafting effective omnichannel strategies remains a formidable challenge, laden with barriers.

Our webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

Key areas of focus will include:

• Unpacking Omnichannel Strategies: Understanding the added value for customers and organizations, and the need to diverge from conventional single or multichannel approaches
• Overcoming Barriers: Identifying and surmounting the obstacles hindering Medical Affairs teams’ success with omnichannel, and exploring actionable solutions
• Forging the Path to Omnichannel Success: Strategic drivers and actions, and how to institute them effectively across organizational landscapes.

Moderator:

Derek Lavery

PhD, Senior Medical Strategy Director

IPG Health Medical Communications

Speaker:

Miguel Angel de Blas Martin

M.Sc., MBA, Global Director, Scientific Communications

Novartis

Speaker:

Arron Mungul

Founder

Apogee Life Sciences

Moderator:

Marie-Ludivine Chateau-Degat

PhD, MBA, Sr Director, Global Medical Communications and Content Excellence Lead

Pfizer