Measuring the Impact of Medical Affairs: A data-driven modular approach

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.

In this webinar, we will discuss a data-driven, modular approach to measuring medical impact, how to simplify this complex topic while allowing for compliance concerns, and ways to give teams the confidence to tackle and put measurement into practice. Industry leaders will share their lessons learned and best practices for successfully planning and/or implementing impact metrics and the data and analyses needed to make this happen.

Now is the opportunity for medical teams to become more data-driven, move beyond traditional activity metrics, and tap into new impact measures closer to the patient.

Moderator:

Christoph Bug

VP Global Medical

Veeva

Speaker:

Andreas Gerloff

Vice President, Global Head of Medical Customer Excellence

Bayer AG

Speaker:

Pascal Vande Gucht

Medical Excellence Transformation Lead

UCB