Setting the Global Standards for Medical Affairs, Together!

The mission of Elevate is to educate, empower and inspire, leading the transition to a future-ready, value-driven Medical community.

Elevate’s purpose is exactly as the name suggests – to elevate the Medical Affairs professional, guiding and inspiring, challenging and promoting excellence, and provoking the necessary expansion of organizational capabilities to build upon the value of Medical in unprecedented ways. Check out the latest articles and podcasts from Elevate below to explore executive leader profiles, inspirational journeys, and case-based best practice sharing. Thanks to the support of our sponsors and advertisers, Elevate is an open access offering of MAPS, and membership is not required to view or listen.

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July 1, 2020

What can we learn from 2 insight surveys of MAPS membership?

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.

June 18, 2020

Learning Agility: An Emergent Capability for Future-Proofing Medical Affairs Strategic Planning

This article aims to position learning agility as an emergent capability that supports the future-proofing of Medical Affairs strategic planning processes and outputs. In essence, learning agility is a set of skills, competencies, and mindsets that support our capability of “knowing what to do when we don’t know what to do.”

June 17, 2020

Beyond Patient Centricity: True Patient Partnership in the Pharmaceutical Industry

This article provides a cross-functional perspective on the current state of patient centricity in our industry as well as practical examples for Medical Affairs professionals to implement patient-focused approaches in their everyday work.

June 10, 2020

Interview: The Value of Medical Affairs

Joseph Eid, MD, SVP, Head of Global Medical Affairs at Bristol Myers Squibb, describes how Medical Affairs can ensure representation of the patient voice in product […]

May 18, 2020

Practical Tips for Virtual Interviews and Onboarding During COVID-19

Remote hiring may seem intimidating if your company isn’t yet accustomed to such a practice, but thousands of teams make it work. Some just do it better than others. Now is the time for Medical Affairs professionals to get [remote]ivated!

May 18, 2020

Managing Your Career – Part 3: Five Modern Medical Affairs Competencies

In part 3 of Managing Your Career in Medical Affairs, Dr. Qasim Ahmad of Novartis describes 5 core Medical Affairs competencies MA professionals can build to demonstrate to leadership the value that Medical Affairs brings, and its strategic far reaching business impact.

May 12, 2020

Managing Your Career – Part 2: How To Maximise Your Chances of Success at Interviews

Interviews are stressful, but you can reduce your adrenaline levels through proper preparation. Medical Affairs has transformed in the last decade and there are a number of key competencies which you should attempt to demonstrate through each and every contact you have with both the recruiter and your prospective employers. This article provides a list of the most desirable competencies and behaviours.

May 11, 2020

Managing Your Career – Part 1: A crash course on how to manage your career in Medical Affairs

Like many things in life, when managing your career timing is everything, and being in the right place at the right time is important. Knowing whether it is the right time for you to move on is not always easy. The pharma and biotech industries are an attractive place to pursue your professional dreams, and some markets are in great demand for Medical Affairs talent. Here are a few tips on how to manage your career planning and how to get ready for your next job.

May 11, 2020

COVID-19: Best Practices & the Future of Medical Affairs – Field Medical

As the external face of the pharmaceutical and medical technology industries, field-based medical teams are uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.

May 11, 2020

Interview: Medical Affairs as a Strategic Parter to Achieve Better Patient Outcomes

Eileen Sawyer, VP, Global Medical Affairs at uniQure, describes the importance of Medical Affairs acting as a strategic partner, how to effectively engage patients throughout the drug development process, and to ultimately achieve better patient outcomes.

May 10, 2020

Interview: Field Medical’s Broad Impact on Patients and Organizations

Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.

May 10, 2020

COVID-19: Best Practices & the Future of Medical Affairs – Medical Affairs as a Whole

As experts with a deep knowledge of our medicines, medical technologies, and therapeutic area science, Medical Affairs is uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.

May 7, 2020

Interview: Demystifying Artificial Intelligence

Bill Strickland, AVP, US Field Medical at Allergan, speaks on “demystifying artificial intelligence” at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.

April 9, 2020

Podcast: European Union Medical Device Regulations (EUMDR)

EUMDR has, in many ways, shifted the operating model for the medical device industry. Clinical evidence is now an expectation and not a nice to have, and the choice not to fund clinical evidence is no longer an option. This podcast series will discuss the basics of EUMDR, what this means more globally (FDA, CFDA) and finally – how we can view this as the golden opportunity to elevate the science of our products and communicate a compelling medical value proposition.

March 15, 2020

Podcast: Stakeholder Expectations in the Evolving Healthcare Landscape

In this podcast series, panelists discuss the volatile, uncertain, complex and ambiguous (VUCA) environment that necessitates change in culture, leadership and strategy in life sciences companies. Collaboration with stakeholders are more important than ever and the real value lies in the connections between stakeholder groups. Clarity on who future internal and external stakeholders are is important for Medical Affairs functions.

March 7, 2020

The Human Touch: The Real Issues Behind Burnout

The Human Touch: The Real Issues Behind Burnout Executive stress has come under scrutiny recently, most pointedly in an open letter published by Arianna Huffington, founder […]

March 3, 2020

Podcast: Transitioning between Pharma and MedTech…And Vice Versa

In this podcast, senior leaders outline the core similarities and differences between Pharma and MedTech; assess the pros and cons of a potential move from Pharma into MedTech; and describe the practical changes required to anticipate and prepare for such a career move.

February 28, 2020

Podcast: The Dynamic World of Field Medical: Are you a driver or passenger?

Change is the only constant in the MSL role. Panelists will prepare attendees by discussing influences on the MSL role, the rationale for emerging Field Medical roles, and key skill sets to ensure success.

January 25, 2020

Medical Devices are from Mars, Pharmaceuticals are from Venus. What can we learn from each other?

Medical devices and pharma: two sides of the same coin; significantly different but part of the same larger ecosystem. Dr. John Pracyk discusses the implications for Medical Affairs professionals.

December 10, 2019

Driving the Next Wave of Digital Innovation in Healthcare for Medical Affairs

Fireside Chat with Mary Alice Dwyer and Shaji Kalathil Download this Article Healthcare has the potential to be radically transformed by digital technology and we believe […]

October 11, 2019

Purpose-driven culture: How to make an impact in a value-driven world

Executive Vice President & CMO, UCB, Iris Loew-Friedrich discusses the importance of a purpose-driven culture to employee engagement

September 10, 2019

RWE & The Transformational Role of Digital Health

The digital health revolution implies a clear understanding of strategy, using technology as an enabler to create better outcomes for patients and to power value creation across the healthcare ecosystem. As data specialists, Medical Affairs professionals will be at the forefront of this transformation.

September 9, 2019

Seeing the Big Picture: How Business Acumen Can Help Medical Affairs Deliver Value

Medical Affairs leaders want to be more effective and valuable. They want to secure their seat at the table and influence decisions, impact company performance, and deliver better patient outcomes. To do this, they need to understand the “big picture” of the business and grasp how their decisions and actions contribute to long-term profitability and growth.

August 10, 2019

Medical Affairs: Future Custodians of Digital Health?

Organizations should take a strategic approach to digital health solutions and also treat them with the same level of rigor applied to traditional therapies. Within the industry, the consensus is that it is a case of when, not if, digital health solutions become the norm.

July 31, 2019

How to Reframe Strategy and Compete on Outcomes

In “How to Reframe Strategy and Compete on Outcomes,” John Singer, Global Head of Health Industry Strategy, Innovation and Technology at Wipro, elaborates on why Medical Affairs need to drive “big design” thinking to create value in the new outcomes-based healthcare world.

May 20, 2019

Self-Awareness: How to deepen your insight and see the blind spots that could be holding you back

In this edition of SELF: “Self Awareness: How to Deepen your Insight and See the Blind Spots that Could be Holding you Back”, we decode self-awareness – the best approach to self-analysis to avoid being trapped looking in the rear-view mirror – and how to find and fix your blindspots.

April 30, 2019

The Rise and Rise of Medical

In My Journey: The Rise & Rise of Medical, Dr. Ameet Nathwani discusses the need to define and measure our contribution, and why we need to join together as a community to shape the future of healthcare.

April 20, 2019

Digital Health: The Road Ahead for Medical Affairs

In “Digital Health: The Road Ahead for Medical Affairs,” CMO and Head of Medical Affairs & Pharmacovigilance at Bayer, Mike Devoy discusses Medical Affairs’ unique understanding of how value can be created and delivered, and the key role it plays in developing the evidence and solutions around that value in collaboration with internal and external partners.