• Join
  • Contact
  • Login
  • 0Shopping Cart
Medical Affairs Professional Society
  • Home
  • About
    • Mission, Vision & Value
    • Leadership
    • Career Resources
    • Our Team
    • Policies
    • Bylaws
  • Knowledge Center
    • Standards & Guidance
  • eCADEMY
  • MAPS Community
    • Focus Area Working Groups
    • Awards
    • Chapters
    • Get Involved
    • Mentorship Program
  • Events
    • MAPA-MAPS Sydney Summit 2025
    • Upcoming Webinars
    • Chapter Events
  • MasterClass
  • Partners
    • Industry Partnership Program
    • Partner Circle Solutions
    • Media Planner
  • Job Postings
  • Membership
    • Join MAPS
    • Renew Your Membership
    • Access Your Profile
    • Membership FAQ
  • Menu Menu
  • LinkedIn
  • X
  • Instagram

Digitizing Your SCP: A Modular Approach to Medical Content

To learn more, download the full paper below.

DOWNLOAD
Approaching modular content with a medical lens 
Medical content is different from promotional content – it’s all about clinical data, real-world evidence, and scientific narratives. So, as you adopt a modular strategy for your medical content, why use a promotional approach? There are lessons to be learned from commercial models, but making modular work for medical starts by optimizing your scientific communication platform (SCP) and the processes that support it.
SCPs are inherently modular – key messages broken down into components and organized in a hierarchy in a single destination to communicate the science with the broader organization – but they need to evolve. As Rachel Kennedy, senior director and head of scientific communications at Moderna, says, “Most SCPs are not agile and disconnected from content creation. They are dated as soon as you roll them off the lot, like a used car starting to lose its value.”
In this eBook, you’ll learn why SCPs are in need of transformation, how technology can help, and what you can do to effectively digitize your SCP.
MAPS LinkedIn

Elevate Podcast Channel

Popular
  • Murali Gopal Featured
    Why Good Science is Good Business: A Conversation with Murali...October 15, 2020 - 12:05 PM
  • Enago podcast
    Expedited Pharma Publishing: Solutions, Struggles, and Strategic...May 13, 2025 - 3:32 PM
  • 58
    Value Based Contracting & Innovative Payor Engagement...April 20, 2018 - 10:44 AM
  • 59
    Best Practices for Managing the Life Cycle of an Investigator-Initiated...May 4, 2018 - 10:44 AM
  • 8
    Now More Than Ever, HEOR Plays a Central Role in Forging...June 24, 2018 - 10:51 AM
  • 47
    Navigating Career Transitions: How to Maximize Your Impact...June 29, 2018 - 10:41 AM

Connect with Us

602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073

© 2025 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.

Follow Us
  • Link to X
  • Link to LinkedIn
  • Link to Instagram
Subscribe to MAPS Newsletter
MAPS Program Support Services
Policies and Positions
Leveraging AI for Insights Management and Analysis in Medical AffairsFebruary 14 PCM Embracing Imperfection for ImpactEmbracing Imperfection for Impact: The Bold Move to Measure Medical Impact
Scroll to top
  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.
body::-webkit-scrollbar { width: 7px; } body::-webkit-scrollbar-track { border-radius: 10px; background: #f0f0f0; } body::-webkit-scrollbar-thumb { border-radius: 50px; background: #dfdbdb }
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}