The COVID-19 pandemic is having a profound impact on Medical Affairs with an increasing need of support for patients, physicians and other groups within their own companies. This Webinar features Medical Affairs and leading technology thought leaders exploring emerging trends and viewpoints on the next frontier for digital in Medical Affairs and the broader healthcare environment with the “New Normal”. New ways of engagement designed specifically for the virtual world can spark innovation within Medical Affairs. Strengthening our knowledge of these trends and opportunities will help the Medical Affairs teams to position better for the “New Normal” in helping healthcare professionals to improve patient outcomes.

•Discuss emerging trends and viewpoints on the next frontier for digital in Medical Affairs and the broader healthcare environment with the “New Normal”

• Explore “outside-in” views on how leading technology companies are addressing the COVID-19 scenario with new approaches across pharma and other industries

• Identify how the disruption can be turned into opportunities and differentiating strategies