Challenging the Status Quo: Evolving Medical Affairs Through a Capability-Centric Model

As Medical Affairs continues to expand its role, the breadth of stakeholder interactions and the depth of responsibilities will increase both in number and complexity. Medical Affairs leaders of today must anticipate, shape, and inform the entire healthcare ecosystem.

The role of Medical Affairs organizations is evolving, from disease and product specialists to curators and catalysts of outcomes-focused information. Medical Affairs efforts are fueled by different sources of information that include data from Clinical, Commercial, and various channels within Medical. This requires a new approach to demonstrate the value of Medical Affairs by successfully operating within an evolved external landscape.

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