Launch Excellence Masterclass Singapore

/in /by


Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches

Singapore Program: 11-12 July 2023


Add to Calendar

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether you’re preparing for your first launch or your 5th – big company or small – this program will prove useful, as successful launches in this new era will only be possible if we upgrade existing best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. For our Singapore MasterClass, we are limiting participation to 35 delegates and are expecting representation from 10-15 different companies.

Each program is carefully designed to maximize best practice sharing and cross-industry networking, and will include access to a post-meeting online workspace for continued collaboration with the learning cohort for 1 year, at no additional cost.

Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>65%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.

REGISTER NOW FOR A CITY NEAR YOU!

11-12 July 2023 | Singapore


Medical Affairs Professionals who are part of a launch planning team

Professionals looking to gain local, regional & global market level perspective

Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices​


A bespoke learning framework created by the largest industry group of Launch Excellence Medical Affairs experts from across the globe​

A unique opportunity to develop skills that push your organization forward​

Continued, ongoing benefits including access to online learning materials and networking opportunities​


Unique 2-day program with built-in commute time​

Thought Leader insights and peer-to-peer discussions​

Review case studies in a practical workshop environment​

Interactive, educational setting with tangible applicability for you and your team


Empower individuals and teams for optimal professional growth​

Share best practice across Leaders within Medical Affairs​

Examine the role of multichannel/omnichannel working within Launch Excellence​

Network with peers ​

Click to learn more about MA Launch Excellence in the 2020 MAPS Standards & Guidance Document

FACULTY – SINGAPORE MASTERCLASS

Additional faculty to be announced soon!

PROGRAM OBJECTIVES

After participating in the Launch Excellence MasterClass program, participants should be better able to:

    • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
    • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
    • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
    • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
    • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion

TOPICS COVERED IN THIS MASTERCLASS

AGENDA

Each day begins at 9:00 and adjourns at 16:00.

TUESDAY, 11 July

9:00-12:00: Launch Strategy and Execution 
(37% presentations; 63% discussion/working sessions; will include breaks)
  • The Critical Role of Medical Affairs in Launch Success
    • An overview of the role of Medical Affairs in launch readiness, starting at T-48 months
    • Discuss metrics to demonstrate value/success
  • Digital Innovation Driving Medical Affairs Launch Excellence
    • Highlight digital transformation acceleration, shift in customer expectations, and impact on launch strategy
    • Discuss the omnichannel approach, digital opinion leaders, virtual/hybrid engagements/meetings, social media engagement/listening, publication digital enhancements
  • Launch Strategy: Case Study & Working Session

12:00-13:00: LUNCH 

13:00-16:00: Evidence Generation Planning

(24% presentations; 76% discussion/working sessions; will include breaks)
  • The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning
    • Highlight the relationship between Clinical and Medical
    • Summarize pre- and post-regulatory data needs for Clinical (preclinical, phase 1–3) and Medical Affairs (PROs, RWE, HEOR, investigator-initiated studies, patient involvement in evidence generation planning and execution) and practical differences between regions (cultures, reimbursement, HEOR data needs)
  • Evidence Generation Planning: Working Sessions

WEDNESDAY, 12 July

9:00-12:00: Data Dissemination and Engagement
(35% presentations; 65% discussion/working sessions; will include breaks)

  • Leveraging Strategic Storytelling to Optimize Data Dissemination
    • Discuss essentials of strategic storytelling and omnichannel dissemination
    • Guidance on how to assess external audience channel preferences
    • Discuss which types of information are most valuable and inform their decision making
    • Discuss the role of social media and compliance guardrails
  • Field Medical Strategy
    • The Evolving Role of Field Medical in Launch Excellence
  • Patient Centricity: Shifting from Buzzword to Actionable Plan
    • Industry expert will discuss how patient centricity has evolved and the role of Medical Affairs in presenting the patient voice
    • Patient expert will highlight practical ways to collaborate and co-create with patients
  • Data Dissemination and Engagement: Working Session

12:00-13:00: LUNCH

13:00-16:00: Organizational Readiness

(33% presentations; 67% discussion/working sessions; will include breaks)
  • Evolving Organizational Models
    • Provide an overview of various organizational models, how these are evolving, and the impact on launch planning/execution
  • Industry Trends Shaping Our Organizations
    • Discuss key trends and associated evolving capabilities and technologies
    • Identify which trends may have the biggest influence on your organizations
  • How to Organize Your Medical Affairs Department to Succeed – Working Session

16:00 Adjourn

LOCATION

GSK Asia House

12 Rochester Park

Singapore 139234


REGISTRATION PRICING & SCHEDULE

R&D RATE (1 Attendee)300 SGD
R&D GROUP RATE A (2 or More Attendees)250 SGD
SOLUTION PROVIDER-RATE500 SGD

Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.

REGISTER NOW!

11-12 July 2023 | Singapore

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 8,400 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

CHECK OUT THESE OTHER GREAT MASTERCLASS PROGRAMS!


为医药、生物技术、医学、医疗诊断与
医材上市成为专家&提升您的技能

新加坡项目：2023年7月11日-12日


Add to Calendar

什么是医学事务大师班培训计划?

沉浸式、情境式的2天培训计划，侧重于MAPS认为对成功至关重要的医学事务的关键能力。

无论您是筹备第1次还是第5次产品上市，无论公司大小，该培训都将非常有帮助，只有我们一起提升现有的最佳执行能力，才能在新时代中达成目标。

大师班每位讲师对应最多8名参会者。新加坡大师班参与人数限制为最多35人，并预计大约有10-15家不同公司的代表。

每个培训计划都经过精心设计，最大程度地分享最佳实务经验和跨产业交流，并且在会后1年内可以与参会者通过在线平台继续交流及合作，无需额外付费。

项目将包括数量有限的全体会议，重点关注适用于所有类型产品上市的总原则。大部分活动时间 (>65%) 将用于小组互动研讨会和圆桌讨论，参与者将有机会面见具有特定兴趣和需求的同行，例如大型制药公司的上市计划、首次上市或医疗诊断与医材上市。

注册参加您附近城市的活动！

注册参会：7月11日-12日 I 新加坡


产品上市计划组的医学事务专家

希望获得本地、地区及全球市场观点及视角的专业人士

希望与其他大药厂、生技公司与医材公司领导人交流的公司高级主管


由全球最大医学事务卓越上市专家团建立的定制学习架构

绝佳的机会来提升能够推进组织前进发展的技能

包括浏览在线学习资料和建立社交联系的长期权益


扎实的2天培训计划

意见领袖的见解和同行间的探讨

在实际工作环境中回顾案例研究

提供您和您的团队互动的、有真实案例的学习环境


赋能个人及团队以实现最佳职涯发展

分享医学事务领导者最佳实例

检验多管道与全管道在卓越产品上市中的作用

建立同侪之间的社交联系

点击了解更多2023年MAPS医学事务卓越产品上市的标准和指导文件

全体讲师-新加坡大师班

更多演讲嘉宾将持续更新及公布

培训目标

通过参加卓越产品上市大师班培训，参加者可以获得:

    • 了解在卓越产品上市中不断扩大的医疗事务的领导角色，以及如何在整个过程中利用医学事务专业知识来实现价值最大化
    • 制定公司产品成功上市的核心要素，并了解外部专家的专业需求与偏好
    • 在与内外部利害关系人合作时，展现跨部门合作、达成目标和期望的一致性
    • 明确的角色与责任分配针对策略与执行的目标，利用工具、系统和流程的优化来提高组织的启动能力和项目准备能力
    • 通过案例学习和现场讨论，解决快速转向数位化和远端协作的现实世界中的上市挑战

本届大师班涵盖主题

会议日程

每日活动早上9点开始至下午16点结束

星期二，7月11日

09:00 – 12:00: 上市策略及执行

(37%演讲; 63%讨论/工作会议; 包含茶歇)

  • 医学事务在产品成功上市中的关键作用
    • 从上市前48个月开始，概述医学事务在上市准备中的功能
    • 探讨追踪价值与成功的指标
  • 驱动医学事务卓越上市的数位化创新
    • 强调数位化转型的加速、客户期望的转变以及对上市策略的影响
    • 讨论全管道行销方法、数位意见领袖、在全线上或混合式的交流/会议、社群媒体的交流与聆听、数位化发行的加强
  • 上市战略：案例学习及工作会议

12:00 – 13:00: 午餐

13:00 – 16:00: 医学实证生成计划

(24%演讲;76%讨论/工作会议;包含茶歇)

  • 全球、区域和本地医学事务在证据生成和上市前24个月计划中的角色
    • 强调临床和医学之间的关系
    • 总结临床(临床前，1-3 期)和医学事务(PROs、RWE、HEOR、研究者发起的研究、医学实证生成计划和执行中 考量病人)的上市审查前后数据需求以及区域之间的实际差异(文化 , 保险给付, HEOR数据需求)
  • 医学实证生成规划：工作会议

星期三，7月12日

09:00 – 12:00: 资讯散播及联系拜访

(35%演讲;65%讨论/工作会议;包含茶歇)

  • 利用策略性叙事来优化资讯传播
    • 讨论策略性叙事和全管道行销的要点
    • 如何评估外部受众偏好通路的指南
    • 讨论哪些类型的信息最有价值并影响决策
    • 讨论社群媒体的角色与合规的防护机制
  • 实地医学事务策略
    • 实地医学事务在卓越上市中扮演的角色
  • 以病人为中心：从口头禅到可行的计划
    • 行业专家将讨论以病人为中心是如何演变发展的，以及医学事务在呈现病人声音中的作用
    • 专家将重点介绍与病人合作和共同创造的实用方法
  • 资讯散播及联系拜访：工作会议

12:00 – 13:00: 午餐

13:00 – 16:00: 组织机构准备

(33%演讲;67%讨论/工作会议;包含茶歇)

  • 不断发展的组织机构模型
    • 概述各种组织模型，这些模型如何演变以及对上市计划/执行的影响
  • 影响组织机构发展的行业趋势
    • 讨论关键趋势和不断发展的相关能力和技术
    • 找出哪些趋势可能对您的组织影响最大
  • 如何成功地组建和管理您的医学事务部门-工作会议

16:00: 会议闭幕

会议场所

GSK亚洲总部

23 Rochester Park，139234，新加坡


参会费用与安排

医学事务同仁报名价格（单人参会)300 SGD
医学事务同仁报名团体价 A （2人及以上团体参会)250 SGD
供应商报名500 SGD

行业参会者被定义为当前受雇于生命科学公司（制药、生物技术、医疗和诊断设备）的人员、之前在生命科学公司工作但目前处于更换工作间隙的医学事务专业人士，或以前在生命科学或医疗器械公司工作的独立的医学事务顾问（不属于咨询 /机构公司的一部分）。

立刻注册参加

注册参会：7月11日-12日 I 新加坡

公认的卓越标准

MAPS是全球公认的教育、培训和最佳实务经验领导者—为来自270多家公司的8,400多名成员制定了卓越医学事务标准，其中包括27家官方行业合作伙伴公司(并且还在增加)。大师班结束时将 提供结业证书。此外，将在培训计划结束后立即为大师班成员创建一个在线平台，为期一年，以允许班级中的同侪持续分享最佳实务经验、问答和共同学习。

查阅其它大师班项目信息！

External Education MasterClass New Jersey

/in /by


Explore independent and company-led external education through interactive expert-led sessions and peer-to-peer exchange, elevating your skills in the delivery of world-class education from strategy to measurement of outcomes.

New Jersey Program: October 23-24, 2023


Add to Calendar

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

A course designed for experienced Medical Affairs professionals who are responsible for, or involved in, the delivery of company-led or independent external education.

 The majority of program time (>65%) will be spent in small group interactive workshops and table discussions. Class size will be limited to 40-60 participants.

The course will explore this important topic in detail through a blend of expert-led presentations, discussion sessions, and peer-to-peer interaction, including networking. 

External education from Medical Affairs, whether independent or company-led, is critical to ensure that patients receive optimal care in a world of rapidly advancing science and medicine. External education helps healthcare professionals remain current in their knowledge and supports the development and maintenance of clinical skills and competencies in order to deliver the highest-quality patient care.

REGISTER NOW FOR A CITY NEAR YOU!

Register: 23-24 October | New Jersey

Thank You to Our Sponsor

FACULTY – NEW JERSEY MASTERCLASS

PROGRAM OBJECTIVES

After participating in the External Education MasterClass program, participants should be better able to:

      • Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs  
      • Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolio 
      • Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement  
      • Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activities 
      • Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels

TOPICS COVERED IN THIS MASTERCLASS

AGENDA

Day 1 will begin 9:00 and adjourn at 17:00 with a Networking Reception from 17:00-18:00, Day 2 will begin at 8:30 and adjourn at 15:00

MONDAY, October 23rd

Coming Soon

TUESDAY, October 24th

Coming Soon

LOCATION & HOUSING

The Madison Hotel
1 Convent Road
Morristown, New Jersey 07960

Accommodations at the negotiated group rate are limited.
Group discounted rate: $219 USD per night.

You may reserve your accommodations at the reservations link below.
Last Day to Book at Group Rate (pending availability): Sunday, October 8, 2023

CLICK HERE TO RESERVE ACCOMMODATIONS

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.

REGISTRATION PRICING & SCHEDULE

INDUSTRY-MEMBERS $975 USD
INDUSTRY-NON-MEMBERS
(INCLUDES 1 YEAR MAPS MEMBERSHIP)		$1,300 USD
TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME$925 USD EACH (MEMBERS)
$1,075 USD EACH (NON-MEMBERS)
SOLUTION PROVIDER-MEMBERS $1,500 USD
SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP)$1,825 USD

Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.

REGISTER NOW!

Register: 23-24 October | New Jersey

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

CHECK OUT THESE OTHER GREAT MASTERCLASS PROGRAMS!

Launch Excellence Masterclass Taiwan

/in /by
MAPS-MasterClass-Launch-Excellence

Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches

Taipei Program: 24-25 November 2022

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether you’re preparing for your first launch or your 5th – big company or small – this program will prove useful, as successful launches in this new era will only be possible if we upgrade existing best practices, together.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 40-50 maximum per city, and are expecting delegates from approximately 20-25 different companies per city.

Each program is carefully designed to maximize best practice sharing and cross-industry networking, and will include access to a post-meeting online workspace for continued collaboration with the learning cohort for 1 year, at no additional cost.

Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>65%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.

REGISTER NOW FOR A CITY NEAR YOU!

Register: 24-25 November | Taipei


Medical Affairs Professionals who are part of a launch planning team

Professionals looking to gain local, regional & global market level perspective

Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices​


A bespoke learning framework created by the largest industry group of Launch Excellence Medical Affairs experts from across the globe​

A unique opportunity to develop skills that push your organization forward​

Continued, ongoing benefits including access to online learning materials and networking opportunities​


Unique 2-day program with built-in commute time​

Thought Leader insights and peer-to-peer discussions​

Review case studies in a practical workshop environment​

Interactive, educational setting with tangible applicability for you and your team


Empower individuals and teams for optimal professional growth​

Share best practice across Leaders within Medical Affairs​

Examine the role of multichannel/omnichannel working within Launch Excellence​

Network with peers ​

Click to learn more about MA Launch Excellence in the 2020 MAPS Standards & Guidance Document

FACULTY – TAIPEI MASTERCLASS

PROGRAM OBJECTIVES

After participating in the Launch Excellence MasterClass program, participants should be better able to:

    • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
    • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
    • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
    • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
    • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion

TOPICS COVERED IN THIS MASTERCLASS

AGENDA

Each day begins at 10:00 and adjourns at 17:00.

MONDAY, 24 November

9:00-12:00: Launch Strategy and Execution 
(37% presentations; 63% discussion/working sessions; will include breaks)
  • The Critical Role of Medical Affairs in Launch Success
    • An overview of the role of Medical Affairs in launch readiness, starting at T-48 months
    • Discuss metrics to demonstrate value/success
  • Digital Innovation Driving Medical Affairs Launch Excellence
    • Highlight digital transformation acceleration, shift in customer expectations, and impact on launch strategy
    • Discuss the omnichannel approach, digital opinion leaders, virtual/hybrid engagements/meetings, social media engagement/listening, publication digital enhancements
  • Launch Strategy: Case Study & Working Session

12:00-13:00: LUNCH 

13:00-16:00: Evidence Generation Planning

(24% presentations; 76% discussion/working sessions; will include breaks)
  • The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning
    • Highlight the relationship between Clinical and Medical
    • Summarize pre- and post-regulatory data needs for Clinical (preclinical, phase 1–3) and Medical Affairs (PROs, RWE, HEOR, investigator-initiated studies, patient involvement in evidence generation planning and execution) and practical differences between regions (cultures, reimbursement, HEOR data needs)
  • Evidence Generation Planning: Working Sessions

TUESDAY, 25 November

9:00-12:00: Data Dissemination and Engagement
(35% presentations; 65% discussion/working sessions; will include breaks)

  • Leveraging Strategic Storytelling to Optimize Data Dissemination
    • Discuss essentials of strategic storytelling and omnichannel dissemination
    • Guidance on how to assess external audience channel preferences
    • Discuss which types of information are most valuable and inform their decision making
    • Discuss the role of social media and compliance guardrails
  • Field Medical Strategy
    • The Evolving Role of Field Medical in Launch Excellence
  • Patient Centricity: Shifting from Buzzword to Actionable Plan
    • Industry expert will discuss how patient centricity has evolved and the role of Medical Affairs in presenting the patient voice
    • Patient expert will highlight practical ways to collaborate and co-create with patients
  • Data Dissemination and Engagement: Working Session

12:00-13:00: LUNCH

13:00-16:00: Organizational Readiness

(33% presentations; 67% discussion/working sessions; will include breaks)
  • Evolving Organizational Models
    • Provide an overview of various organizational models, how these are evolving, and the impact on launch planning/execution
  • Industry Trends Shaping Our Organizations
    • Discuss key trends and associated evolving capabilities and technologies
    • Identify which trends may have the biggest influence on your organizations
  • How to Organize Your Medical Affairs Department to Succeed – Working Session

16:00 Adjourn

LOCATION

Chang Yung-Fa Foundation – International Conference Center

8 F, No. 11, Zhongshan S Rd, Zhongzheng District,

Taipei City, 10048, Taiwan (R.O.C.)


REGISTRATION PRICING & SCHEDULE

R&D RATE (1 Attendee)4,000 NT
R&D GROUP RATE A (2 to 4 Attendees)3,500 NT
R&D GROUP RATE B (5+ Attendees)3,000 NT
SOLUTION PROVIDER-RATE5,000 NT

Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.

REGISTER NOW!

Register: 24-25 November | Taipei

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 8,400 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

CHECK OUT THESE OTHER GREAT MASTERCLASS PROGRAMS!

MAPS-MasterClass-Launch-Excellence

為醫藥、生物技術、醫學、醫療診斷與醫材上市成為專家&提升您的技能

台北項目：2022年11月24日-25日

什麼是醫學事務大師班培訓計劃?

沉浸式、情境式的2天培訓計劃，側重於MAPS認為對成功至關重要的醫學事務的關鍵能力。

無論您是籌備第1次還是第5次產品上市，無論公司大小，該培訓都將非常有幫助，只有我們一起提升現有的最佳執行能力，才能在新時代中達成目標。

大師班每位講師對應最多8名參會者。 我們將每個城市的參與人數限制為最多40-50人，並預計每個城市大約有20-25家不同公司的代表。

每個培訓計劃都經過精心設計，最大程度地分享最佳實務經驗和跨產業交流，並且在會後1年內可以與參會者通過在線平台繼續交流及合作，無需額外付費。

项目將包括數量有限的全體會議，重點關注適用於所有類型產品上市的總原則。大部分活動時間 (>65%) 將用於小組互動研討會和圓桌討論，參與者將有機會面見具有特定興趣和需求的同行，例如大型製藥公司的上市計劃、首次上市或醫療診斷與醫材上市。

註冊參加您附近城市的活動！

註冊參會：11月24日-25日 I 台北


產品上市計劃組的醫學事務專家

希望獲得本地、地區及全球市場觀點及視角的專業人士

希望與其他大藥廠、生技公司與醫材公司領導人交流的公司高級主管


由全球最大醫學事務卓越上市專家團建立的定制學習架構

絕佳的機會來提升能夠推進組織前進發展的技能

包括瀏覽在線學習資料和建立社交聯繫的長期權益


紮實的2天培訓計劃

意見領袖的見解和同行間的探討

在實際工作環境中回顧案例研究

提供您和您的團隊互動的、有真實案例的學習環境


賦能個人及團隊以實現最佳職涯發展

分享醫學事務領導者最佳實例

檢驗多管道與全管道在卓越產品上市中的作用

建立同儕之間的社交聯繫

點擊了解更多2020年MAPS醫學事務卓越產品上市的標準和指導文件

全體講師-台北大師班

培訓目標

通過參加卓越產品上市大師班培訓，參加者可以獲得:

    • 了解在卓越產品上市中不斷擴大的醫療事務的領導角色，以及如何在整個過程中利用醫學事務專業知識來實現價值最大化
    • 制定公司產品成功上市的核心要素，並了解外部專家的專業需求與偏好
    • 在與內外部利害關係人合作時，展現跨部門合作、達成目標和期望的一致性
    • 明確的角色與責任分配針對策略與執行的目標，利用工具、系統和流程的優化來提高組織的啟動能力和項目準備能力
    • 通過案例學習和現場討論，解決快速轉向數位化和遠端協作的現實世界中的上市挑戰

本屆大師班涵蓋主題

會議日程

每日活動早上9點開始至下午16點結束

星期四，11月24日

09:00 – 12:00: 上市策略及執行

(37%演講;63%討論/工作會議;包含茶歇)

  • 醫學事務在產品成功上市中的關鍵作用
    • 從上市前48個月開始，概述醫學事務在上市準備中的功能
    • 探討追蹤價值與成功的指標
  • 驅動醫學事務卓越上市的數位化創新
    • 強調數位化轉型的加速、客戶期望的轉變以及對上市策略的影響
    • 討論全管道行銷方法、數位意見領袖、在全線上或混合式的交流/會議、社群媒體的交流與聆聽、數位化發行的加強
  • 上市戰略：案例學習及工作會議

12:00 – 13:00: 午餐

13:00 – 16:00: 醫學實證生成計劃

(24%演講;76%討論/工作會議;包含茶歇)

  • 全球、區域和本地醫學事務在證據生成和上市前24個月計劃中的角色
    • 強調臨床和醫學之間的關係
    • 總結臨床(臨床前，1-3 期)和醫學事務(PROs、RWE、HEOR、研究者發起的研究、醫學實證生成計劃和執行中 考量病人)的上市審查前後數據需求以及區域之間的實際差異(文化 , 保險給付, HEOR數據需求)
  • 醫學實證生成規劃：工作會議

星期五，11月25日

09:00 – 12:00: 資訊散播及聯繫拜訪

(35%演講;65%討論/工作會議;包含茶歇)

  • 利用策略性敘事來優化資訊傳播
    • 討論策略性敘事和全管道行銷的要點
    • 如何評估外部受眾偏好通路的指南
    • 討論哪些類型的信息最有價值並影響決策
    • 討論社群媒體的角色與合規的防護機制
  • 實地醫學事務策略
    • 實地醫學事務在卓越上市中扮演的角色
  • 以病人為中心:從口頭禪到可行的計劃
    • 行業專家將討論以病人為中心是如何演變發展的，以及醫學事務在呈現病人聲音中的作用
    • 專家將重點介紹與病人合作和共同創造的實用方法
  • 資訊散播及聯繫拜訪：工作會議

12:00 – 13:00: 午餐

13:00 – 16:00: 組織機構準備

(33%演講;67%討論/工作會議;包含茶歇)

  • 不斷發展的組織機構模型
    • 概述各種組織模型，這些模型如何演變以及對上市計劃/執行的影響
  • 影響組織機構發展的行業趨勢
    • 討論關鍵趨勢和不斷發展的相關能力和技術
    • 找出哪些趨勢可能對您的組織影響最大
  • 如何成功地組建和管理您的醫學事務部門-工作會議

16:00: 會議閉幕

會議場所

財團法人張榮發基金會-國際會議中心

中正區中山南路11號8樓，10048，台北


參會費用與安排

醫學事務同仁報名價格（單人參會）4,000 NT
醫學事務同仁報名團體價 A （2人-4人團體參會)3,500 NT
醫學事務同仁報名團體價 B （5人以上團體參會)3,000 NT
供應商報名5,000 NT

行業參會者被定義為當前受僱於生命科學公司（製藥、生物技術、醫療和診斷設備）的人員、之前在生命科學公司工作但目前處於更換工作間隙的醫學事務專業人士，或以前在生命科學或醫療器械公司工作的獨立的醫學事務顧問（不屬於諮詢 /機構公司的一部分）。

立刻註冊參加

註冊參會：11月24日-25日 I 台北

公認的卓越標準

MAPS是全球公認的教育、培訓和最佳實務經驗領導者—為來自270多家公司的8,400多名成員制定了卓越醫學事務標準，其中包括27家官方行業合作夥伴公司(並且還在增加)。大師班結束時將 提供結業證書。此外，將在培訓計劃結束後立即為大師班成員創建一個在線平台，為期一年，以允許班級中的同儕持續分享最佳實務經驗、問答和共同學習。

查閱其它大師班項目信息！

External Education MasterClass San Diego

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Explore independent and company-led external education through interactive expert-led sessions and peer-to-peer exchange, elevating your skills in the delivery of world-class education from strategy to measurement of outcomes.

San Diego Program: December 1-2, 2022

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

A course designed for experienced Medical Affairs professionals who are responsible for, or involved in, the delivery of company-led or independent external education.

 The majority of program time (>65%) will be spent in small group interactive workshops and table discussions. Class size will be limited to 40-60 participants.

The course will explore this important topic in detail through a blend of expert-led presentations, discussion sessions, and peer-to-peer interaction, including networking. 

External education from Medical Affairs, whether independent or company-led, is critical to ensure that patients receive optimal care in a world of rapidly advancing science and medicine. External education helps healthcare professionals remain current in their knowledge and supports the development and maintenance of clinical skills and competencies in order to deliver the highest-quality patient care.

REGISTER NOW FOR A CITY NEAR YOU!

Register: 1-2 December | San Diego

FACULTY – SAN DIEGO MASTERCLASS

PROGRAM OBJECTIVES

After participating in the External Education MasterClass program, participants should be better able to:

      • Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs  
      • Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolio 
      • Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement  
      • Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activities 
      • Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels

TOPICS COVERED IN THIS MASTERCLASS

AGENDA

Day 1 will begin 9:00 and adjourn at 17:00 with a Networking Reception from 17:00-18:00, Day 2 will begin at 8:30 and adjourn at 15:30

THURSDAY, December 1st

9:00 – 9:10: Welcome and Introduction

9:10 – 9:20: Why is external education important?

9:20 – 9:40: Rethinking the strategy of medical affairs with human-centered design

9:40 – 11:00: Learner needs and motivation

11:00 – 11:20: Break

11:20 – 11:50: The stages of change

11:50 – 12:10: The science of learning and instructional design

12:10 – 12:30: Panel Discussion and Q&A

12:30 – 13:30: Lunch

13:30 – 14:10: Integrating external education into a medical affairs strategy

14:10 – 14:45: Raising the bar: Quality improvement and collaborations

14:45 – 15:05: Break

15:05 – 15:45: Aligning overarching strategic objectives to external education strategy and tactics

15:45 – 16:30: Expanding Medical Affairs Footprint through omnichannel strategies

16:30 – 16:50: Panel Discussion and Q&A

16:50 – 17:00: Close

17:00 – 18:00: Reception

FRIDAY, December 2nd

8:30 – 8:45: Welcome

8:45 – 9:30: Linking desired strategic outcomes to program design and delivery

9:30 – 9:50: Bringing your strategy to life

9:50 – 10:30: Delivering external education within a compliance and regulatory framework

10:30 – 10:50: Break

10:50 – 11:40: Orchestrating plans across channels

11:40 – 12:00: Panel discussion and Q&A

12:00 – 13:00: Lunch

13:00 – 13:30: External education impact measurement, insights gathering and organization adoption

13:30 – 14:00: Designing a best-in-class outcomes measurement approach

14:00 – 14:20: Using outcomes to drive improvement

14:20 – 15:00: Information, insight, action

15:00 – 15:20: Panel discussion and Q&A

15:20: Closing remarks

LOCATION & HOUSING

Hotel Republic San Diego Autograph Collection
421 W B St.
San Diego, CA 92101

Accommodations at the negotiated group rate are limited
Group discounted rate: $189 per night
You may reserve your accommodations at the reservations link below

Last Day to Book at Group Rate (Pending Availability): Monday, November 21, 2022


CLICK HERE TO RESERVE ACCOMMODATIONS

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.

REGISTRATION PRICING & SCHEDULE

INDUSTRY-MEMBERS $1,500 USD
INDUSTRY-NON-MEMBERS
(INCLUDES 1 YEAR MAPS MEMBERSHIP)		$1,750 USD
TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME$1,350 USD EACH (MEMBERS)
$1,500 USD EACH (NON-MEMBERS)
SOLUTION PROVIDER-MEMBERS $1,950 USD
SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP)$2,150 USD

Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.

REGISTER NOW!

Register: 1-2 December | San Diego

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

CHECK OUT THESE OTHER GREAT MASTERCLASS PROGRAMS!

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