Serving as a bridge between a company’s research and development wing and healthcare professionals (HCPs), Medical Affairs teams face mounting pressure to deliver trusted, credible education to increasingly time-constrained HCPs. Based on Wiley’s 2024 Global HCP Survey of 960 HCPs, and in-depth interviews with Medical Affairs leaders, this whitepaper reveals:

74% of HCPs cite medical journals as their most frequently accessed source of clinical information, indicating a strong preference for peer-reviewed, evidence-based publications.

This aligns with additional findings that 61% of HCPs rank publishers among their two most trusted sources of medical information, underscoring the vital role of editorial-led content.

This whitepaper highlights the key trends in HCPs’ information-seeking preferences, and explores how Medical Affairs professionals can leverage our trusted academic and society information sources, to foster trust and enhance engagement with HCPs.