Redefining Evidence Generation: Innovative AI-Enabled Approaches for a New Era of Therapies

Medical Affairs is at the center of a shifting evidence landscape. As newly approved therapies and evolving standards of care bring urgent questions about safety, effectiveness, and utilization, traditional registries and clinical trials too often fall short—delivering answers that are delayed, incomplete, or unrepresentative.

This webinar will explore how new approaches are transforming evidence generation for registries and studies by leveraging structured and unstructured electronic health records, creating flexible, living platforms that adapt as new standards of care and questions emerge. While we will highlight an Alzheimer’s initiative as an example of innovation in a complex and evolving disease area, the approaches and lessons discussed are broadly applicable across therapeutic areas.

Attendees will gain perspective on how these methods can support Medical Affairs in building stronger evidence strategies, driving scientific exchange, and enabling better communication with payers, providers, and regulators.

Learning Objectives

1. Recognize why traditional observational methods often fail to meet evolving evidence needs.
2. Understand how AI and automation can transform real-world evidence generation by improving efficiency, inclusivity, and adaptability.
3. Learn from an Alzheimer’s initiative as an example of how innovative approaches can build scalable, living evidence platforms.
4. Identify how Medical Affairs can leverage these approaches to strengthen communication, support access, and drive evidence strategies across therapeutic areas.

Speakers: