Overview

With the evolution of technology and increasing digital literacy – further accelerated by the Covid-19 pandemic – the way HCPs consume content has evolved. During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.

Learning Objectives

1) Understand why it is crucial to think beyond the content itself and consider HCP preferences for content consumption

2) Learn how to gather HCP insights and preferences that can inform the delivery strategy for your content

3) Review examples of HCP content consumption insights that shaped content delivery