Introduction

Digital technologies are transforming Medical Affairs – from virtual engagement and insights platforms, to sophisticated big-data analysis tools, Generative AI in content creation and much more. However, in many organizations digital strategy remains disconnected from overall Medical Affairs strategy, and strategy implementation remains challenging. So often, we are hesitant to share the stories of our failures, leading to “failing in silence.” The purpose of this paper is to learn from our failures in a way that moves the field forward. Following are 10 reasons digital strategies fail along with examples and suggestions that may help you and your teams navigate between the icebergs of these failures on the way to success.